Are you seeing this in your AdWords account? Google is in the process of rolling out their new Campaign Drafts & Experiments feature. As always, Google has done a nice job of explaining the basic nuts and bolts of the new feature in their help section. They also have a great step by step video that demonstrates how to use the new AdWords tools. But, they haven't provided much in the way of use case or a description of benefits. [...]
AdWords is constantly innovating with several new features and improvements each and every month. If you don't pay attention you can be quickly left behind. But if you're diligent you can take advantage of new features to stay one step ahead of your competition. As a badged agency, we utilize all appropriate AdWords features for our client accounts. Here are my thoughts on what were the most important new features in AdWords for 2015. #10 - AdWords Audience Insights The AdWords [...]
For the most part, Google Ads leads with new features and Microsoft Ads follows a few months later. But, are you familiar with the handful of features MS Ads has, that Google Ads doesn't? Even seasoned Google Ads veterans may not be familiar with these MS Ads tweaks. In fact, it is (an unfortunate) common practice in the industry to simply import Google Ads campaigns into Microsoft, set it, and forget it. Failure to properly configure MS Ads can be [...]
Google Ads location targeting is often poorly understood, and just as often poorly executed. Like most Google Ads targeting there is no "one size fits all" setting. Instead, there is a range of different options to suit your individual business goals. Today, we'll look at the different ways you can implement location targeting. We'll drill down into some advanced settings and optimizations. Splitting Locations Into Different Campaigns This method involves creating separate (often duplicate) campaigns that each target different geographical locations. The [...]
About a month ago Google launched Gmail Ads for AdWords. Prior to this you had to run Gmail ads in the separate "Gmail Sponsored Promotions" platform. The change makes it easy for AdWords advertisers to expand their display campaign reach to Gmail users. More importantly, though, Google just rolled out support for uploaded customer email lists. With the continued onslaught against spam, many email advertisers have seen open rates decline over the years. Add to that the fact that Facebook and Twitter already support uploaded [...]