About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.

Google Ads for Medical Devices

This is the first in a series of articles I'll be writing about Google Ads strategies for specific industries. This post will be about Google Ads for medical devices and will apply to both B2B and B2C companies. This particular industry is dear to my heart. I spent most of my career working for several medical device startups here in Toronto before opening my agency. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at [...]

By |2023-03-20T09:00:16-05:00March 20th, 2023|Categories: Google Ads|0 Comments

5 Ways to Use ChatGPT for PPC

ChatGPT is all the rage right now, and for obvious reasons. It is one of the first general-purpose AIs that's reliable enough to use as an everyday tool. It's also not from one of the big tech companies (yet), which many people see as a bonus. Interestingly, Microsoft just announced they will be adding it to their search engine in the coming months. Some folks, including me and my agency, have already started using ChatGPT for PPC. Importantly, though, as [...]

By |2023-02-22T09:05:56-05:00February 22nd, 2023|Categories: PPC|0 Comments

Google Ads Recommendations You Shouldn’t Follow

Anybody that's been managing Google Ads for a while is familiar with the relentless "recommendations" tab and has had run-ins with overzealous Google reps. While the intentions are always good, the results can be disastrous. These "optimization" tools can be particularly harmful to folks that are new to PPC. So how do you decide what Google Ads Recommendations advice to take and which advice to ignore? In this article, I'm going to give you insight into my agency's internal best practices [...]

By |2023-01-18T07:58:25-05:00January 18th, 2023|Categories: Google Ads|0 Comments

10 Biggest Google Ads Time Savers

If you're a PPC manager that's feeling a time crunch this post is for you. I'm going to highlight the 10 biggest Google Ads time savers. Implementing these will free you up to spend more time working on PPC strategy, other marketing tasks, or watching more "Cheers" reruns, it's entirely up to you. 1. Automate Reporting This is a no-brainer once you have 5 or more accounts/reports to work with. Exporting campaign data into spreadsheets or even using the Google [...]

By |2022-12-19T09:21:29-05:00December 19th, 2022|Categories: Google Ads|0 Comments

Should You Switch to Broad Match Keywords?

For some time now, Google has been recommending that most advertisers switch their accounts to 100% broad match keywords. In this post, I'll explore why they are doing that and whether or not you should drink this particular Kool-Aid. How did we get here? Google has a long-term plan for their Google Ads users. While I don't have inside information it's obvious to me that Google wants to exert more control over campaigns. Importantly, the reasons for this aren't entirely [...]

By |2022-11-21T09:57:31-05:00November 21st, 2022|Categories: Google Ads|0 Comments

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $199/each + $49/month per account for hosting, split-testing, and maintenance.

Learn More

Go to Top