In this continuing series for specific industries, I'm covering Google Ads for home decor sellers in this post. This analysis focuses primarily on e-commerce companies engaged in direct-to-consumer sales of online products. As with the other niches I’m writing about, we have substantial PPC experience in this market segment. Before going any further, here are a few words about the scope and constraints of this post. Scope & Constraints The strategies and tactics outlined broadly apply to most advertisers selling [...]

There is no more popular buzzword than AI right now. No matter where you turn every business seems to claim they are an "AI" company. And this is no different for PPC agencies. But what does that mean really? More specifically, this article will explain in some detail exactly how we use AI at Ten Thousand Foot View (TTFV). Before jumping in I want to make a few things clear. First, AI for PPC is nothing new, it's simply a [...]

There's a lot of negative sentiment towards Google reps, which is on full display on the Reddit PPC and similar Subs. In this article I'll offer my opinion about Google reps and why they don't offer much value for many advertisers and agencies. I'll also touch on how you can get the most from the relationship with your rep, should you wish to pursue one. But first, I want to discuss the role of reps, how they get assigned to [...]

It can be hard to get an edge with shopping ads these days. Many advertisers try to get super specific breaking out product groups into many P-Max campaigns and then subdividing those into more granular asset/listing groups. Other advertises dump 25,000 products into a single P-Max campaign with one asset/listing group pointing to their home page. Yet others have given up on P-Max and run old school Standard Shopping campaigns. Lastly, some folks run a hybrid of P-Max and Standard [...]

Mike Rhodes P-Max script unlocks many data points only available through the Google Ads API. In addition, it presents the data in an easy to analyze format. In theory, this should allow advertisers to better optimize their P-Max campaigns. But how useful is all this information really? In this article I'm going to dig into the various reports and discuss what's informational vs. what's actionable. Disclaimer: Ten Thousand Foot View does use the paid MCC version of the script How [...]