About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.

Google Ads vs. SEO, What’s Best?

It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the pros and cons of each venerable marketing channel. Furthermore, I'll look at some common scenarios where one option is clearly [...]

By |2022-06-20T11:18:04-05:00June 20th, 2022|Categories: PPC, SEM, SEO|0 Comments

How To Migrate from UA to GA4

Google has announced that Universal Analytics (UA) will stop collecting data on July 1st, 2023. That means you have an unlucky 13-months from the original post date of this article to get sorted with Google Analytics 4 (GA4). And while one option is to flip the switch in about a year from now, that means you won't have any access to historical data in your GA4 account. In this article, I'm going to explain what we're doing in cooperation with [...]

By |2022-05-24T06:15:55-05:00May 24th, 2022|Categories: Analytics|Comments Off on How To Migrate from UA to GA4

Do You Need Third Party Click Fraud Protection?

There are many different types of click fraud and whether or not it's a problem for most PPC advertisers is hotly contested. In this article, I'll explore the many varieties of click fraud, how native platforms handle it, what 3rd party tools do, and whether they are worth the money. Ad Inventory Types Click fraud occurs to some degree on all ad platforms and placement types. For the purposes of this article, I'll mainly be dealing with Google Ads, MS [...]

By |2022-06-29T05:01:31-05:00April 20th, 2022|Categories: Tools|Comments Off on Do You Need Third Party Click Fraud Protection?

Top 10 PPC Tips for 2022

The only thing that stays the same with pay-per-click is that it constantly changes. Given various trends in the industry here are my top 10 PPC tips for 2022. 1. Implement Google Ads Smart/Automated Bidding Google's Smart bidding has matured to a point where it outperforms manual bidding on most campaigns that see 15+ conversions per month. First, for clarity, Smart Bidding and Automated Bidding are not exactly the same things. Smart bidding is specifically for optimizing bids for conversion [...]

By |2022-03-15T07:42:26-05:00March 15th, 2022|Categories: PPC|Comments Off on Top 10 PPC Tips for 2022

Search Vs. Social PPC, What’s Best For Your Business?

One of the most common questions we get at my agency is whether to run paid search or paid social ads for their business. And, of course, that often translates to whether they should run Google Ads or Facebook Ads. In this post, I'm going to look at search vs. social PPC, when you should use one or the other, and when you should use both. B2B Services Offers In most cases, it makes more sense to use paid search [...]

By |2022-02-16T08:48:35-05:00February 16th, 2022|Categories: Uncategorized|Comments Off on Search Vs. Social PPC, What’s Best For Your Business?

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