If you're new to Google Ads it can be difficult to know where to set your initial bids, how much you should budget, what type of bidding you should use based on the number of conversion you get, and so on. In this blog post I'm going to reveal the Google Ads budgetary rules of thumb that pros have established based on many years of experience. However, pros know that here are exceptions to every rule... thus these should be [...]

When launching new lead generation campaigns, one of the most common questions is what Google Ads bidding strategy to use. There are several options, and the best choice depends on your specific goals and circumstances. In this article I'll review a few different scenarios that will help guide you in making this important decision. Avoid the Max Clicks Trap While many advertisers default to Max Clicks bidding with the aim of getting as many clicks as possible, this approach has [...]

In this continuing series for specific industries, I'm covering Google Ads for home decor sellers in this post. This analysis focuses primarily on e-commerce companies engaged in direct-to-consumer sales of online products. As with the other niches I’m writing about, we have substantial PPC experience in this market segment. Before going any further, here are a few words about the scope and constraints of this post. Scope & Constraints The strategies and tactics outlined broadly apply to most advertisers selling [...]

There is no more popular buzzword than AI right now. No matter where you turn every business seems to claim they are an "AI" company. And this is no different for PPC agencies. But what does that mean really? More specifically, this article will explain in some detail exactly how we use AI at Ten Thousand Foot View (TTFV). Before jumping in I want to make a few things clear. First, AI for PPC is nothing new, it's simply a [...]

There's a lot of negative sentiment towards Google reps, which is on full display on the Reddit PPC and similar Subs. In this article I'll offer my opinion about Google reps and why they don't offer much value for many advertisers and agencies. I'll also touch on how you can get the most from the relationship with your rep, should you wish to pursue one. But first, I want to discuss the role of reps, how they get assigned to [...]