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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.

Google Performance Max Campaigns How To

Google's Performance Max campaigns are here! In this article, I'm going to discuss what Performance Max is, how it works, when you should use it, and how to set it up and optimize it for success. What is Performance Max? Performance Max is a campaign format that incorporates all of Google's ad inventory in one: Google Search, Google Display Network (GDN), Google Discover (Newsfeed), YouTube, Gmail, and Maps. In addition, we already have the ability to reach Shopping inventory through [...]

By |2022-01-17T12:36:27-05:00January 17th, 2022|Categories: Google Ads|0 Comments

The 10 Best Google Ads Scripts

Whether you DIY for your small business, head PPC for a Fortune 500, or manage 25 client accounts at your agency, Google Ads scripts can be a big help. In this article, I'm going to provide you with what I believe are the most useful Google Ads scripts. Selecting the best scripts wasn't easy and was mostly based on where I see the biggest potential time savings and/or opportunity to increase campaign performance. I'll explain why I believe each script [...]

By |2021-12-20T09:41:41-05:00December 20th, 2021|Categories: Google Ads|Comments Off on The 10 Best Google Ads Scripts

A Swathe of Google Ads Conversion Changes are Here!

Google is in the process of rolling out major changes to its conversion tracking. You'd best keep up lest you fall behind your competitors. In this article, I'm going to run through the grocery list of Google Ads conversion updates and clarify what's important and what's not. And I'll provide some examples of where updating can help you achieve better performance. Default Attribution Model Changing to Data-Driven Announced but not yet implemented, Google will soon be changing the default attribution [...]

By |2021-11-18T07:54:50-05:00November 18th, 2021|Categories: Google Ads|Comments Off on A Swathe of Google Ads Conversion Changes are Here!

Facebook Ads Tools that Promise to Boost Performance

Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, choosing your relevant events, and setting up the conversion API. Second, you need to follow Facebook's Power5 campaign methodology to [...]

By |2021-10-19T07:27:50-05:00October 19th, 2021|Categories: Facebook, Tools|Comments Off on Facebook Ads Tools that Promise to Boost Performance

Is it Time to Switch to Google Tag Manager?

Google Tag Manager (GTM) can be a complex beast for the uninitiated. Indeed, there is a bit of a learning curve for setting up some of the more complicated functionality. But once you get the hang of it, you'll wonder why you did your tracking any other way. Still, if you have a simple website with just a few tags, it may not be worth making the switch. In this article, I'm going to look at scenarios where you'll benefit [...]

By |2021-09-21T07:46:54-05:00September 21st, 2021|Categories: Analytics|Comments Off on Is it Time to Switch to Google Tag Manager?

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $199/each + $49/month per account for hosting, split-testing, and maintenance.

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