About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.

Are Smart Shopping Campaigns the Cat’s Meow?

As an agency with a bunch of e-commerce clients, we run a lot of Google Shopping campaigns. Not surprisingly we've been testing Smart Shopping for some time now. Based on our own experience and discussions with our peers, we have some initial insights to share. You should consider this article preliminary with more to come in the near future. Smart Shopping is Quick and Easy to Launch The most time-consuming part of setting up Smart Shopping is often creating the [...]

By |2019-03-22T06:52:14+00:00March 22nd, 2019|Categories: Google Ads|0 Comments

PPC Agency Vs. Freelancer Vs. DIY

Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a year from now. I'm going to break everything down in terms of what's most appropriate for each level of ad [...]

By |2019-02-18T12:34:14+00:00February 18th, 2019|Categories: Advertising, PPC|0 Comments

How to Implement the New Responsive Display Ads

We've had Responsive (Display) Ads for a while now. The ad format takes the work out of creating multiple banner sizes, tends to generate higher CTRs, and allows us to easily run on all available GDN (Google Display Network) ad sizes. And very recently, Google updated these ads and formally changed the name to Responsive Display Ads so that we can create more variations, similar to what we can do with the new Responsive Search Ads. The Old Format Previously [...]

By |2019-01-18T09:50:06+00:00January 18th, 2019|Categories: Google Ads|0 Comments

Top 10 New Google Ads Features Of 2018

In 2018 we've continued to see an onslaught of new features and changes in Google Ads. In today's article, I'm going to run through the new features that are most important for small business advertisers. Use these tools to make your campaigns more profitable and easier to manage. #10 - Notes A seemingly simple feature, "Notes" makes Google Ads change management much easier. You can attach detailed notes at the account, campaign, or ad group level. Notes are date stamped and [...]

By |2019-01-09T09:46:15+00:00December 18th, 2018|Categories: Google Ads|0 Comments

5 Easy Ways to Improve Paid Search Lead Quality

Getting a low-quality lead is often worse than getting no lead at all. Having long conversions with go-no-where prospects does nothing but eat up time. And, when you get a lot of low-quality leads, you might be optimizing your campaigns for the wrong conversions. But how do you improve lead-quality without scaring away the juicy prospects? That's what I'm going to cover today. Adjusting Your Offer's Funnel Position Lead-magnets are all the rage. You give something of value away for [...]

By |2018-12-09T18:30:14+00:00November 20th, 2018|Categories: CRO, Tips|0 Comments

New Shopping Campaigns

Sell your products with AdWords, Bing Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Page Monthly Fees Waived!

Starting November 1st, monthly landing page fees will be waived for all PPC Marketing clients. To qualify just have active AdWords, Bing Ads, or Facebook Ads campaign management services. Normal set-up fees of $149/page apply.

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