About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.

Google Ads for Automotive Products Sellers

In this continuing series for specific industries, I'm covering Google Ads for automotive products sellers in this post. This includes companies that sell replacement or aftermarket products and equipment to consumers or businesses. As with the other niches I'm writing about, we have a solid presence in this market space. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote [...]

By |2024-03-18T09:57:10-05:00March 18th, 2024|Categories: Google Ads|0 Comments

Boost Performance with Google Ads Text Insertion Tools

Among a long list of rarely used powerful Google Ads features sits Google's text insertion tools. The triad of tools includes keyword insertion, location insertion, and countdown. Indeed, these tools can both boost ad performance and simplify account structure - Hagakure. In this article, I'll review each tool, explain the benefit/use case, and how to implement it. Importantly, these tools currently work with Responsive Search Ads (RSAs). I'll also highlight some pitfalls with implementation and how to avoid them. Note [...]

By |2024-02-22T08:50:31-05:00February 22nd, 2024|Categories: Google Ads|1 Comment

How to Avoid Google Ads Budget Overruns

Google Ads budget overruns are virtually inevitable. What's important is keeping them within a reasonable tolerance and/or balancing them out by underspending elsewhere. Avoiding massive short-term, out-of-control spending sprees is paramount to keeping your client or your job! In this article, and this video, I'll explain how my agency mitigates budget overruns. As such, we rarely run into these issues, although we did have an oopsie recently. The last time we had a large overrun was 6-years ago, which is [...]

By |2024-01-18T09:40:48-05:00January 18th, 2024|Categories: Google Ads|Comments Off on How to Avoid Google Ads Budget Overruns

All About Google’s New Demand Gen Campaigns

Farewell Discovery Ads, we knew thee well! Google is in the process of replacing Discovery Ads with Demand Gen campaigns. Indeed, Demand Gen campaigns have been in closed beta for a while and are starting to roll out broadly. This means you'll no longer be able to create Discovery campaigns and your existing Discovery campaigns will be "upgraded" to Demand Gen automatically. In this article, I'll explain the main differences between Discovery and Lead Gen. But before I go into [...]

By |2023-12-19T10:27:12-05:00December 19th, 2023|Categories: Google Ads|Comments Off on All About Google’s New Demand Gen Campaigns

Why You Should be Using (By Conv. Time) KPIs

A few years back, Google introduced non-last-click attribution models. Effectively, this meant we could optionally track conversions across visitors' multiple sessions. The new list of attribution model options included: last click (pre-existing) first click linear time decay position-based data-driven (only available to high conversion volume accounts) This immediately led to confusion, inconsistent tracking strategies, and problems with delayed conversion reporting. Over time, Google relaxed the qualifications for data-driven attribution, made it the default option, and started "upgrading" Google Ads automatically... [...]

By |2023-11-16T10:32:46-05:00November 16th, 2023|Categories: Google Ads|Comments Off on Why You Should be Using (By Conv. Time) KPIs

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