Get full-service** Bing Ads management at a truly nice price point
Also running Google Ads with us? Get a Bing Ads discount!

Bing Ads market share has grown to 33% for computers in the USA. If you are looking for an alternative to Google Ads or want to extend your existing reach in paid search, there is only one option.

Our regular minimum for Bing Ads is $329, but if you also run Google Ads with us, we’ll drop our minimum to just $250/month.

Google Rating

Flat Fee

  • Or 10% of Ad Spend >$3,300

Our Bing Ads Process

One of the fundamentals of Bing Ads search campaigns is a great keyword strategy. We use best-in-class keyword and competitive research tools in concert with years of experience to develop a keyword strategy designed for your budget and business goals. More specifically, keywords, segmentation, match types, and negative keyword strategy are designed to strike a perfect balance between volume and quality. In addition, we will work with you to target the right audience utilizing geography, language, devices, ad schedule, and more.

Form Submission Tracking

Understanding what’s working and being accountable for campaign performance is crucial for any successful Bing Ads campaign. We’ll assist in setting up conversion tracking on your “thank-you” page(s) so performance can be tracked and optimized across all dimensions of your campaign (ads, keywords, devices, locations, and more). We will also integrate your tracking with Google Analytics using UTM tracking codes so your various traffic sources can all be tracked in one system.

Having high performing landing pages is a very important element of a well-tuned ad campaign. We’ll review and assist you in designing landing pages that contain an effective layout, clear value proposition, compelling offer and strong call-to-action. We can optionally provide landing page design services and multivariate testing as needed.

Compelling ads that are well aligned with your offer and highly relevant to target search queries make a huge positive impact to campaign performance. We develop and test different creatives on an ongoing basis. Over time we can significantly improve click-through-rates (CTR), lower cost-per-click (CPC) and increase conversion rates (CR%). Great search ads are also way more than two headlines, a description, and url. Bing has followed Google’s lead and offers a wide assortment of ad extensions. Including the right extensions and incorporating them perfectly with your ads will tell your story to the target audience. We will flesh out which callouts, sitelinks, call, location, etc., are the right extensions for your campaign. We develop ads from scratch or will incorporate your own ideas into the ads.

We use 3rd party software ( to generate integrated, consistent, beautiful and easy to read performance reports. Reports contain the most relevant KPIs at the top and campaign details below. Reports may be customized and scheduled to suit individual client requirements. Monthly reports include an executive summary and performance analysis plus a brief action plan for the upcoming month.

Sample Report

Our clients enjoy active campaign management. We employ a data-driven optimization process based on statistically significant data trends. This includes keyword and bidding strategies, ad/extension split testing, as well as adjustments to location targeting, device bids, ad schedules, and more.

How do we optimize for conversions? We work based on a target cost per acquisition amount (CPA). We reduce cost-per-click (CPC) and increase click-through-rate CTR by optimizing across all dimensions of your campaign. Finally, we bid up/down on keywords towards the desired CPA for maximum performance. This generates the highest number of conversions while maintaining a desirable acquisition cost.

Need to change your offer, tweak your benefits, or adjust targeting? No problem, we will work with you to ensure that campaign creative and targeting always align with your latest objectives and messaging.

Did you know Bing Ads updates the ad platform with new features every month? We will implement the latest features from Bing Ads, typically within a few days of launch. This ensures you stay ahead of your competitors.

In addition, we use Pingdom uptime monitoring to verify your website is online and will notify you of any outages. In addition, your account will receive regular internal peer reviews for quality and performance.

You will always work directly with the agent that manages your account. All of our agents are Bing Ads certified.

*Standard fees are the larger of $329 or 10% of monthly ad spend. For our Google Ads clients, Bing Ads fees are the larger of $250 or 10% of monthly ad spend. Setup fees may apply.
**Excludes shopping campaign management.

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