All clients that sign-up for our campaign management services are entitled to the following initial set-up:
- Ad accounts set-up
- Shopping feed creation & troubleshooting
- Google/MS Merchant Center feed connection and disapproved products diagnosis
- Merchant Center Optimization (company branding, feed rules, product reviews, promotions, scripts, etc.)
- Shopping site review and recommended optimizations
- Product categorization strategy & support
- Google Analytics Remarketing list building
In addition, we provide 2.5 hours free per year*** for the following items:
- Google Analytics eCommerce tracking, Meta/Facebook pixels/conversions and CAPI (conversions API)
- Dynamic Remarketing web scripting
- Google Tag Manager configuration
Should you need more support for the services above we can provide them at our nominal hourly rate.
Ten Thousand Foot View will provide a Google Ads Shopping campaign specialist to work on your account. This is somebody that is not only a Google Ads expert but who works primarily with our eCommerce clients.
Depending on the size of your shop, budget, objectives, market niche, and other factors, your agent will build a comprehensive strategy using a combination of the following campaign types:
- Standard Shopping
- Text Search (branded, special offers, clearance items, top-sellers, competitor brands, etc.)
- Remarketing / Dynamic Remarketing
- Video/Display/Discovery ads
Microsoft Shopping is the next logical step after running a successful Google Ads shopping campaign.
Our specialist will assist you to get your Google Ads campaigns imported into Microsoft Ads and ready to go live in days rather than weeks. While MS Ads doesn’t have the range of campaigns and features of Google Ads, it offers the possibility to generate a higher ROAS due to typically lower competition.
Meta/Facebook Product Ads are a great way to reach the right audience for your products. Our assigned expert will help you to define and optimize your audience geography, devices, demographics, interests & behaviors, and more. And, depending upon your goals they will also create custom audiences so you can remarket to existing customers, visitors, and cart abandoners.
Your agent will build, test, and update your creatives** to avoid ad fatigue and ensure the best possible performance.
Campaign set-up is a breeze with our client campaign registration form. This time-saver captures all the information we need to expedite the building and launch of your Shopping campaigns.
Campaign Design & Build
We use the latest best practices and our own standard operating procedures (SOPs) in campaign development and design. We’ll build your shopping campaign using the most appropriate strategy to meet your business goals.
In addition, we’ll work to ensure that your feed and merchant settings are fully optimized to deliver the best possible results.
Your campaign will be continuously monitored and proactively optimized. We frequently check the performance of your campaigns and look for actionable opportunities. And, when we’re not looking our custom Google Ads scripts will ensure that campaign performance is nominal.
We provide website uptime monitoring and will pause your campaigns and notify you if your website goes down. In addition, your account will receive regular internal peer reviews for quality and performance.
We use 3rd party software Swydo to generate integrated, consistent, beautiful and easy-to-read performance reports. Reports contain the most relevant KPIs at the top and campaign details below. Reports may be customized and scheduled to suit individual client requirements. Monthly reports include an executive summary and performance analysis plus a brief action plan for the upcoming month.