All clients that sign-up for our campaign management services are entitled to the following free set-up:
- Ad accounts set-up
- Connection to Merchant Center / Product Feeds
- Google Analytics eCommerce tracking, Facebook pixels/conversions, & Remarketing lists
- Shopping site review and recommended optimizations
There are, however, many intricacies to setting up Shopping campaigns. Should you need these additional services, we can provide them at our standard hourly rate:
- Custom Google Analytics configuration & conversion tracking
- Shopping feed creation & troubleshooting
- Set-up of Google/Bing Merchant Centers
- Dynamic Remarketing web scripting
- Product categorization strategy & support
Ten Thousand Foot View will provide a Google Ads Shopping campaign specialist to work on your account. This is somebody that is not only a Google Ads expert but who works primarily with our eCommerce clients.
Depending on the size of your shop, budget, objectives, market niche, and other factors, your agent will build a comprehensive strategy using a combination of the following campaign types:
- Product ads in text search using ad customizers
- Text Search (branded, special offers, top-sellers, etc.)
- Remarketing / Dynamic Remarketing
- Video/Display for Branding
This is not your average shopping campaign!
Advanced Shopping tactics such as product group & query segmentation will be implemented to keep your profits climbing.
Bing Shopping is the next logical step after running a successful Google AdWords shopping campaign.
Our specialist will assist you to get your AdWords campaigns imported into Bing Ads, and ready to go live in days rather than weeks. While Bing Ads doesn’t have the range of campaigns and features of AdWords, it offers the possibility to generate a higher ROAS due to typically lower competition.
And, Bing Shopping is available as an add-on to AdWords Shopping, starting at just $300/month (10% of ad spend >$3000).
Facebook Product Ads are a great way to reach the right audience for your products. Our assigned expert will help you to define and optimize your audience geography, devices, demographics, interests & behaviors, and more. And, depending upon your goals they will also create custom audiences so you can remarket to existing customers, visitors, and cart abandoners.
Your agent will build, test, and update your creatives** to avoid ad fatigue and ensure the best possible performance.
We use 3rd party tool AdEspresso to facilitate the rapid creation, deployment, and optimization of our client campaigns. AdEspresso offers a number of features not available directly in FB Ads. Access to this tool, alone, would cost our average client $149/month.
Campaign set-up is a breeze with our client campaign registration form. This time saver captures all the information we need to expedite the building and launch of your Shopping campaigns.
Your campaign will be continuously monitored and proactively optimized. We frequently check the performance of your campaigns and look for actionable opportunities. And, when we’re not looking our custom Google Ads scripts will ensure that campaign performance is nominal.
We use 3rd party software Swydo to generate integrated, consistent, beautiful and easy to read performance reports. Reports contain the most relevant KPIs at the top and campaign details below. Reports may be customized and scheduled to suit individual client requirements. Monthly reports include an executive summary and performance analysis plus a brief action plan for the upcoming month.