All clients that sign-up for our campaign management services are entitled to 2.5 hours free per year towards the following:
- Ad accounts set-up
- Shopping feed creation & troubleshooting
- Set-up of Google/Bing Merchant Centers
- Connection to Merchant Center / Product Feeds
- Google Analytics eCommerce tracking, Facebook pixels/conversions, & Remarketing lists
- Shopping site review and recommended optimizations
- Dynamic Remarketing web scripting
- Custom Google Analytics configuration & conversion tracking
- Product categorization strategy & support
Should you need more support for the services above we can provide them at our nominal hourly rate.
Ten Thousand Foot View will provide a Google Ads Shopping campaign specialist to work on your account. This is somebody that is not only a Google Ads expert but who works primarily with our eCommerce clients.
Depending on the size of your shop, budget, objectives, market niche, and other factors, your agent will build a comprehensive strategy using a combination of the following campaign types:
- Product ads in text search using ad customizers
- Text Search (branded, special offers, top-sellers, etc.)
- Remarketing / Dynamic Remarketing
- Video/Display for Branding
This is not your average shopping campaign!
Advanced Shopping tactics such as product group & query segmentation will be implemented to keep your profits climbing.
Microsoft Shopping is the next logical step after running a successful Google Ads shopping campaign.
Our specialist will assist you to get your Google Ads campaigns imported into Bing Ads, and ready to go live in days rather than weeks. While Bing Ads doesn’t have the range of campaigns and features of Google Ads, it offers the possibility to generate a higher ROAS due to typically lower competition.
And, Microsoft Ads Shopping is available as an add-on to Google Ads Shopping, starting at just $300/month (10% of ad spend >$3000).
Facebook Product Ads are a great way to reach the right audience for your products. Our assigned expert will help you to define and optimize your audience geography, devices, demographics, interests & behaviors, and more. And, depending upon your goals they will also create custom audiences so you can remarket to existing customers, visitors, and cart abandoners.
Your agent will build, test, and update your creatives** to avoid ad fatigue and ensure the best possible performance.
Campaign set-up is a breeze with our client campaign registration form. This time saver captures all the information we need to expedite the building and launch of your Shopping campaigns.
Your campaign will be continuously monitored and proactively optimized. We frequently check the performance of your campaigns and look for actionable opportunities. And, when we’re not looking our custom Google Ads scripts will ensure that campaign performance is nominal.
We provide website uptime monitoring and will pause your campaigns and notify you if your website goes down. In addition, your account will receive regular internal peer reviews for quality and performance.
We use 3rd party software Swydo to generate integrated, consistent, beautiful and easy to read performance reports. Reports contain the most relevant KPIs at the top and campaign details below. Reports may be customized and scheduled to suit individual client requirements. Monthly reports include an executive summary and performance analysis plus a brief action plan for the upcoming month.