Facebook Ads offers more audience targeting options than any other ad platform. Standard audiences include geography, in-depth demographics, interests & behaviors, day-parting, and target exclusions. With ongoing split testing, we will hone in on the best performing audience for your offer. In addition, we can set up Custom Audiences (Remarketing) to target your previous website visitors or uploaded contact lists.
The gold standard for measuring campaign performance is conversion tracking (recording which campaigns generate leads or sales for your business). We’ll set up Facebook conversion tracking on your “thank-you” page(s) so performance can be measured and optimized by demographics, interests, ads, and more. Furthermore, we’ll integrate your Facebook ad campaigns with your Google Analytics account so all KPIs can be tracked in one platform.
Having effective landing pages is a crucial element for a high converting ad campaign. We’ll review and assist you in designing landing pages that contain an effective layout, clear value proposition, compelling offer and strong call-to-action. We can optionally provide landing page design services and multivariate testing as needed.
An ad campaign is destined for failure without great creatives. Using professional design tools, we continuously create and test different ad creatives (images** & copy) for our clients. Over time this can significantly improve click-through-rates (CTR), lower cost-per-click (CPC) and yield a lower cost per conversion.
New clients complete a short online campaign registration form that ensures a correct no hassle setup and integration of their account. We use 3rd party tool AdEspresso
to facilitate the rapid creation, deployment, and optimization of our client campaigns. AdEspresso offers a number of features not available directly in FB Ads. Access to this tool, alone, would cost our average client $149/month.