An essential tool for businesses that receive >25% of their inbound leads from calls
Clients can choose between fully managed and one-time configuration options

If inbound telephone calls make up a high percentage of your leads call tracking is an essential add-on for your ad campaigns. Call tracking is a 3rd party service that dynamically inserts custom phone numbers on your website and then tracks inbound calls back to the original traffic source as conversions. The service tracks calls from all major ad platforms, organic search, and referring sites through Google Analytics.

CallRail¬†integrates seamlessly with major CRM, CMS, and Analytics solutions. Don’t see your system listed? No problem, call tracking can almost always be connected via Zapier middleware. CallRail is available in all major English speaking markets.

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Call Tracking Details

Call Tracking offers two major benefits for your business:

First, by including calls as conversions, you will have a much better understanding of how your various inbound channels contribute to your client acquisition and revenue numbers. Where this can be very important, is when you offer a range of services that people respond differently to. Imagine you offer plumbing services. A potential client with a flooded basement is much more likely to call vs. fill out a web form than somebody that wants to install a new kitchen sink. Without the call tracking data, your reports would skew your conversion KPIs and send your marketing team in the wrong direction.

Second, by having more trend data, campaigns can be optimized more quickly and more efficiently. This means getting more conversions for less money, and that’s great for your bottom line.

CallRail offers a huge range of features but here’s a list of those we feel are most important:

  • Local or Toll-Free numbers
  • Keyword, ad, and campaign level call tracking
  • Call recording
  • Whisper messages (know the call source before you answer)
  • Conversion intelligence (lead qualification)
  • In-depth email notifications
  • Anti-spam (block telemarketers)
  • Voicemail
  • Advanced call flows
  • Detailed call metric reports
CallRail call report CallRail email notification CallRail Call Log

This solution is perfect if you don’t want to be bothered having yet another online service and bill to pay each month.

Leave everything to us. We will create a sub-account in CallRail for your business, install and integrate everything, and set up email notices & automated reports. Need some adjustments in the future? No problem, maintenance is included.

If you run ad campaigns with us we will also import and provide monthly audited CallRail reports through our integrated Swydo reporting system.

Prefer to have your own CallRail account? We’ve got you covered with hourly support services. Give us access to your CallRail account and we will configure, install, and integrate the call tracking services with all your backend services like Google Analytics, Google Ads, Salesforce, or whatever.

A typical CallRail configuration takes about an hour. More complex setups such as non-CMS based websites or custom CRMs may require additional time.


Choose an option that suits your business needs, either turnkey or DIY


  • Free Callrail Account Creation
  • Free Website Integration
  • Free Analytics Integration
  • Free Google, Bing, FB Ads Integration
  • 8 local numbers**
  • 500 free monthly minutes***
  • Keyword, ad, campaign level tracking
  • Call recording
  • Email call notifications
  • Audited monthly reports
  • Included in agency invoice


  • DIY
  • Hourly fees apply
  • Hourly fees apply
  • Hourly fees apply
  • Standard CallRail rates
  • Standard CallRail rates
  • Standard CallRail rates
  • Standard CallRail rates
  • Standard CallRail rates
  • Automated monthly reports
  • Direct billing from CallRail

*CallRail fees billed directly by CallRail
**Toll-Free and additional local numbers are available
***Overage fees apply

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