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If you haven't been asked to verify your Google Ads account yet you probably will be very shortly. The Google Advertiser Verification Program was slow-tracked over the past couple of years. But starting in April we've seen a big uptick in the number of clients Google has sent notices for. In this article I'll explain what the program entails, how [...]

Google's Performance-Max campaigns heralded a new way to target audiences. Rather than direct targeting, Google introduced audience "signals" which instead use aggregate targeting to identify your ideal users. The Google Ads audience signals targeting method is akin to Facebook's Lookalikes. But instead of matching to a single list of users, "signals" incorporates virtually all possible audience targeting methods. The main [...]

This is the first in a series of articles I'll be writing about Google Ads strategies for specific industries. This post will be about Google Ads for medical devices and will apply to both B2B and B2C companies. This particular industry is dear to my heart. I spent most of my career working for several medical device startups here in [...]

Anybody that's been managing Google Ads for a while is familiar with the relentless "recommendations" tab and has had run-ins with overzealous Google reps. While the intentions are always good, the results can be disastrous. These "optimization" tools can be particularly harmful to folks that are new to PPC. So how do you decide what Google Ads Recommendations advice to take [...]

If you're a PPC manager that's feeling a time crunch this post is for you. I'm going to highlight the 10 biggest Google Ads time savers. Implementing these will free you up to spend more time working on PPC strategy, other marketing tasks, or watching more "Cheers" reruns, it's entirely up to you. 1. Automate Reporting This is a no-brainer [...]