How to Avoid Google Ads Budget Overruns

Google Ads budget overruns are virtually inevitable. What's important is keeping them within a reasonable tolerance and/or balancing them out by underspending elsewhere. Avoiding massive short-term, out-of-control spending sprees is paramount to keeping your client or your job! In this article, and this video, I'll explain how my agency mitigates budget overruns. As such, we rarely run into these issues, [...]

By |January 18th, 2024|Categories: Google Ads|Comments Off on How to Avoid Google Ads Budget Overruns

All About Google’s New Demand Gen Campaigns

Farewell Discovery Ads, we knew thee well! Google is in the process of replacing Discovery Ads with Demand Gen campaigns. Indeed, Demand Gen campaigns have been in closed beta for a while and are starting to roll out broadly. This means you'll no longer be able to create Discovery campaigns and your existing Discovery campaigns will be "upgraded" to Demand [...]

By |December 19th, 2023|Categories: Google Ads|Comments Off on All About Google’s New Demand Gen Campaigns

Why You Should be Using (By Conv. Time) KPIs

A few years back, Google introduced non-last-click attribution models. Effectively, this meant we could optionally track conversions across visitors' multiple sessions. The new list of attribution model options included: last click (pre-existing) first click linear time decay position-based data-driven (only available to high conversion volume accounts) This immediately led to confusion, inconsistent tracking strategies, and problems with delayed conversion reporting. [...]

By |November 16th, 2023|Categories: Google Ads|Comments Off on Why You Should be Using (By Conv. Time) KPIs

Google Ads for SaaS

In this continuing series for specific industries, I'm covering Google Ads for SaaS (Software as a Service) in this article. SaaS for this article includes any web-based software or web "app" offered on a pay-as-you-go pricing model. Note that this doesn't include mobile apps, typically advertised using specialized app campaigns like Google's UAC (Universal App Campaign) through various app stores. [...]

By |October 17th, 2023|Categories: Google Ads|Comments Off on Google Ads for SaaS

New Google Ads YouTube Channel Launched

This is a bit of a different post this month. I'm happy to announce that we've been producing new content for our very old and neglected Google Ads YouTube channel. As of September 18th, the channel already features 20 Google Ads Tips Videos and many more are on the way. In the future other types of content will be produced [...]

By |September 20th, 2023|Categories: Google Ads, Tips|Comments Off on New Google Ads YouTube Channel Launched

How To Avoid Google Ads Death Spirals

As an agency owner, I hear stories about Google campaigns "randomly" tanking all the time. And while this can and does happen, there's a discoverable root cause in 95%+ of cases. So what's really going on, why does this happen, and how can you prevent it in the future? In this article, I'll explore Google Ads "death spirals," why they [...]

By |August 18th, 2023|Categories: Google Ads|Comments Off on How To Avoid Google Ads Death Spirals

Articles By Category

Recent Posts

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!
Russel Johansen, MyPaperCups
Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.
Chris Fisher, Translation Vine
Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.
Matthew Pait, Koncorp
I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I’ll share my experience..
Hani Faraj, Vancouver House Finders

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

Learn More

Go to Top