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Top-Down Vs. Bottom-Up Google Ads Campaign Strategy

When you launch a new Google Ads campaign you invariably need to choose an aggressive or conservative strategy. Which option is best? An aggressive approach, which we'll call "top-down" gets its name from the top-line of a P&L (Profit & Loss) or Income statement. Wherein the top line is revenue, this approach is aimed at driving high conversion volume. As such, [...]

By |June 25th, 2019|Categories: Google Ads, Tips|0 Comments

Best Google Ads New Features From Marketing Live 2019

Google just completed its annual Marketing Live event for 2019. Each year they announce a swath of new Google Ads (and other ad products) features that are upcoming or launching immediately. This year the unstated theme seemed to be adding more inventory and placements. Shortly, advertisers will be getting access to: Discovery Ads - large format mixed content ads that [...]

By |May 28th, 2019|Categories: Google Ads|0 Comments

How To Use The Google Ads Budget Planner

Google is rolling out a new budget planner tool for Google Ads. So far only a handful of our client accounts have access but it's only a matter of time before it's broadly available. If/once you have access, the tool will appear in the Tools menu under planning. What does the budget planner do? Essentially, the budget planner projects clicks [...]

By |April 22nd, 2019|Categories: Google Ads, Tools|0 Comments

Are Smart Shopping Campaigns the Cat’s Meow?

Originally published March 22nd, 2019, updated July 10th, 2019 As an agency with a bunch of e-commerce clients, we run a lot of Google Shopping campaigns. Not surprisingly we've been testing Smart Shopping for some time now. Based on our own experience and discussions with our peers, we have some insights to share. Smart Shopping is Quick and Easy to [...]

By |March 22nd, 2019|Categories: Google Ads|0 Comments

PPC Agency Vs. Freelancer Vs. DIY

Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a [...]

By |February 18th, 2019|Categories: Advertising, PPC|0 Comments

How to Implement the New Responsive Display Ads

We've had Responsive (Display) Ads for a while now. The ad format takes the work out of creating multiple banner sizes, tends to generate higher CTRs, and allows us to easily run on all available GDN (Google Display Network) ad sizes. And very recently, Google updated these ads and formally changed the name to Responsive Display Ads so that we [...]

By |January 18th, 2019|Categories: Google Ads|0 Comments

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