Blog
What’s Up with Google Reps?
There's a lot of negative sentiment towards Google reps, which is on full display on the Reddit PPC and similar Subs. In this article I'll offer my opinion about Google reps and why they don't offer much value for many advertisers and agencies. I'll also touch on how you can get the most from the relationship with your rep, should [...]
Optimize Google Shopping Using Product Categories
It can be hard to get an edge with shopping ads these days. Many advertisers try to get super specific breaking out product groups into many P-Max campaigns and then subdividing those into more granular asset/listing groups. Other advertises dump 25,000 products into a single P-Max campaign with one asset/listing group pointing to their home page. Yet others have given [...]
Is Mike Rhodes’ P-Max Script Useful?
Mike Rhodes P-Max script unlocks many data points only available through the Google Ads API. In addition, it presents the data in an easy to analyze format. In theory, this should allow advertisers to better optimize their P-Max campaigns. But how useful is all this information really? In this article I'm going to dig into the various reports and discuss [...]
What’s New With Merchant Center Next
Google has rolled out their new Merchant Center Next version to most advertisers. In fact, pretty much all of our clients can now optionally make the switch. Importantly, at the moment, they can also switch back if the change causes issue. One thing that advertisers have complained about is the lack of feed rules and supplemental feeds. These functions are [...]
Use Qualifiers to Boost Google Ads Performance
One sure fire way to boost the performance of your Google Ads campaigns is to strategically use keyword and creative qualifiers. What are Qualifiers? Qualifiers are words or short phrases that make your service or product more specific. For example, if you don't service consumers then including the word "business" in keywords or "for businesses" in ad or asset copy [...]
Google Ads for Legal Services
In this continuing series for specific industries, I’m covering Google Ads for legal services. This includes lawyers and legal firms that offer a variety services for both businesses and consumers. As with the other niches I’m writing about, we work with quite a few legal services clients. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links [...]