Are Performance-Max AI Generation Tools Any Good?

Google has rolled out their new Performance-Max AI Generation Tools in Beta. In this article I'll review and rate the new features and let you know whether these are valuable editions to your creative toolbox. What are the new tools? Tools for creating headlines and descriptions build upon what Google was already doing with automatically generated ad copies. Instead of [...]

By |May 21st, 2024|Categories: Google Ads|0 Comments

How to Use Google Ads Brand Lists

Google recently launched "brand lists" for Google Ads. In this article, I'll explain why they did this, how to use them, and whether it's worthwhile even to bother. Why Did Google Introduce Brand Lists? Over several years, Google has slowly but surely relaxed query-matching rules for all keyword match types. Heck, they completely eliminated phrase match, disguising it as eliminating modified [...]

By |April 19th, 2024|Categories: Google Ads|Comments Off on How to Use Google Ads Brand Lists

Google Ads for Automotive Products Sellers

In this continuing series for specific industries, I'm covering Google Ads for automotive products sellers in this post. This includes companies that sell replacement or aftermarket products and equipment to consumers or businesses. As with the other niches I'm writing about, we have a solid presence in this market space. DISCLOSURE: Some of the products mentioned in this post may [...]

By |March 18th, 2024|Categories: Google Ads|Comments Off on Google Ads for Automotive Products Sellers

Boost Performance with Google Ads Text Insertion Tools

Among a long list of rarely used powerful Google Ads features sits Google's text insertion tools. The triad of tools includes keyword insertion, location insertion, and countdown. Indeed, these tools can both boost ad performance and simplify account structure - Hagakure. In this article, I'll review each tool, explain the benefit/use case, and how to implement it. Importantly, these tools [...]

By |February 22nd, 2024|Categories: Google Ads|1 Comment

How to Avoid Google Ads Budget Overruns

Google Ads budget overruns are virtually inevitable. What's important is keeping them within a reasonable tolerance and/or balancing them out by underspending elsewhere. Avoiding massive short-term, out-of-control spending sprees is paramount to keeping your client or your job! In this article, and this video, I'll explain how my agency mitigates budget overruns. As such, we rarely run into these issues, [...]

By |January 18th, 2024|Categories: Google Ads|Comments Off on How to Avoid Google Ads Budget Overruns

All About Google’s New Demand Gen Campaigns

Farewell Discovery Ads, we knew thee well! Google is in the process of replacing Discovery Ads with Demand Gen campaigns. Indeed, Demand Gen campaigns have been in closed beta for a while and are starting to roll out broadly. This means you'll no longer be able to create Discovery campaigns and your existing Discovery campaigns will be "upgraded" to Demand [...]

By |December 19th, 2023|Categories: Google Ads|Comments Off on All About Google’s New Demand Gen Campaigns

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