Blog 2016-12-10T23:51:31+00:00

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5 Little Known Brilliant AdWords Hacks

There's a huge body of AdWords knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little AdWords hacks that you, most likely, haven't heard of. 1. Add the CPI (Conversions per Impression) Metric to Your Ad View Columns Pro agencies (including [...]

By | May 8th, 2018|Categories: Advertising, Google AdWords, PPC, Tips|0 Comments

New Gmail Ads Remarketing Campaigns

A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN [...]

By | April 2nd, 2018|Categories: Advertising, Google AdWords, PPC, Tips|0 Comments

25 Best SEO Tools for DIYs

Maybe you manage SEO for your own business or you've been dabbling in providing SEO services. We've been doing SEO since 2002 and a lot has changed in 16 years. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. In this article, I'm going to run down the state of the art SEO tools for [...]

By | March 6th, 2018|Categories: SEO, Tools|0 Comments

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of [...]

By | February 13th, 2018|Categories: Advertising, Bing Ads, Facebook, Google AdWords, PPC, SEM, Tips|0 Comments

Top 10 New AdWords Features Of 2017

Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking and has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. [...]

By | January 4th, 2018|Categories: Advertising, Google AdWords, SEM|0 Comments

How To Optimize An Old AdWords Account

If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The [...]

By | December 5th, 2017|Categories: Google AdWords, SEM, Tips, Tools|0 Comments

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