Google Ads budget overruns are virtually inevitable. What's important is keeping them within a reasonable tolerance and/or balancing them out by underspending elsewhere. Avoiding massive short-term, out-of-control spending sprees is paramount to keeping your client or your job! In this article, and this video, I'll explain how my agency mitigates budget overruns. As such, we rarely run into these issues, [...]
By Ed Goss|2024-01-18T09:40:48-05:00January 18th, 2024|Categories: Google Ads|Comments Off on How to Avoid Google Ads Budget Overruns
Farewell Discovery Ads, we knew thee well! Google is in the process of replacing Discovery Ads with Demand Gen campaigns. Indeed, Demand Gen campaigns have been in closed beta for a while and are starting to roll out broadly. This means you'll no longer be able to create Discovery campaigns and your existing Discovery campaigns will be "upgraded" to Demand [...]
By Ed Goss|2023-12-19T10:27:12-05:00December 19th, 2023|Categories: Google Ads|Comments Off on All About Google’s New Demand Gen Campaigns
A few years back, Google introduced non-last-click attribution models. Effectively, this meant we could optionally track conversions across visitors' multiple sessions. The new list of attribution model options included: last click (pre-existing) first click linear time decay position-based data-driven (only available to high conversion volume accounts) This immediately led to confusion, inconsistent tracking strategies, and problems with delayed conversion reporting. [...]
By Ed Goss|2023-11-16T10:32:46-05:00November 16th, 2023|Categories: Google Ads|Comments Off on Why You Should be Using (By Conv. Time) KPIs
In this continuing series for specific industries, I'm covering Google Ads for SaaS (Software as a Service) in this article. SaaS for this article includes any web-based software or web "app" offered on a pay-as-you-go pricing model. Note that this doesn't include mobile apps, typically advertised using specialized app campaigns like Google's UAC (Universal App Campaign) through various app stores. [...]
By Ed Goss|2023-10-17T07:10:20-05:00October 17th, 2023|Categories: Google Ads|Comments Off on Google Ads for SaaS
This is a bit of a different post this month. I'm happy to announce that we've been producing new content for our very old and neglected Google Ads YouTube channel. As of September 18th, the channel already features 20 Google Ads Tips Videos and many more are on the way. In the future other types of content will be produced [...]
By Ed Goss|2023-09-20T08:13:20-05:00September 20th, 2023|Categories: Google Ads, Tips|Comments Off on New Google Ads YouTube Channel Launched
As an agency owner, I hear stories about Google campaigns "randomly" tanking all the time. And while this can and does happen, there's a discoverable root cause in 95%+ of cases. So what's really going on, why does this happen, and how can you prevent it in the future? In this article, I'll explore Google Ads "death spirals," why they [...]
By Ed Goss|2023-08-18T08:37:14-05:00August 18th, 2023|Categories: Google Ads|Comments Off on How To Avoid Google Ads Death Spirals
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