Blog
12 Easy Ways to Scale Google Ads
Congratulations, you have a well-performing Google Ads search campaign up and running. What comes next is typically a scaling phase, where you try to boost conversion volume or value while controlling your CPA or ROAS figure. In this article, I'll go through a myriad of ways you can potentially scale Google Ads while not killing your margins. Before You Start [...]
Google Ads vs. SEO, What’s Best?
It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the [...]
How To Migrate from UA to GA4
Google has announced that Universal Analytics (UA) will stop collecting data on July 1st, 2023. That means you have an unlucky 13-months from the original post date of this article to get sorted with Google Analytics 4 (GA4). And while one option is to flip the switch in about a year from now, that means you won't have any access [...]
Do You Need Third Party Click Fraud Protection?
There are many different types of click fraud and whether or not it's a problem for most PPC advertisers is hotly contested. In this article, I'll explore the many varieties of click fraud, how native platforms handle it, what 3rd party tools do, and whether they are worth the money. Ad Inventory Types Click fraud occurs to some degree on [...]
Top 10 PPC Tips for 2022
The only thing that stays the same with pay-per-click is that it constantly changes. Given various trends in the industry here are my top 10 PPC tips for 2022. 1. Implement Google Ads Smart/Automated Bidding Google's Smart bidding has matured to a point where it outperforms manual bidding on most campaigns that see 15+ conversions per month. First, for clarity, [...]
Search Vs. Social PPC, What’s Best For Your Business?
One of the most common questions we get at my agency is whether to run paid search or paid social ads for their business. And, of course, that often translates to whether they should run Google Ads or Facebook Ads. In this post, I'm going to look at search vs. social PPC, when you should use one or the other, [...]
