Blog
Should You Include Your Price in Google Ads?
Including or excluding your price in Google Ads can honestly make or break your campaign. The cost of your product or service is top of mind for every visitor. And stating it pre-click has it's benefits and drawbacks. In this article I'll run through some scenarios where including or excluding your pricing probably makes the most sense. But as always, [...]
What’s the Minimum Viable Budget for Google Ads?
While I'm not asked this question directly very often, I am frequently asked whether "$X" is enough budget for a Google Ads campaign. This is kind of looking at it from the wrong way around. That said, I do understand that advertisers often have a "what's affordable" number in their head. In this article I'm going to address a few [...]
Hidden Gold in Google Ads Value Rules
Google Ads introduced conversion value rules way back in the summer of 2021. Yes, it has really been that long! Based on how many Google Ads audits we perform I can confidently tell you that the percentage of advertisers using the feature sits below a few percentage points. As I'll explore in this article, that's pretty disheartening for such a [...]
What Does Google Tag Gateway Do?
Over the years I've seen conversion tracking with Google move from simple last click cookie attribution to a myriad of different options and features, and attribution methods. Here's a short list of what you need to consider these days: Native, GA4, Google Tag Manager, or 3rd party implementation Yes or no to Server-side tracking How to implement Enhanced Conversions for [...]
Should you Run Search and P-Max or Search and Demand Gen?
For many years, Google has tried to convince advertisers to allocate budget to inventory other than search. And this hasn't worked very well, particularly for small business advertisers, where budgets are precious and results (conversions) are paramount. As such, the vast majority of spending continued to be on search ads followed far behind by display remarketing ads. Whether it was [...]
What to Do About Google’s AI Max?
After several years of P-Max "black box" complaints Google is finally unlocking more detailed reporting and controls. These changes are being welcomed by advertisers and agencies alike. Yet here we are now with Google attempting to do the same thing, to a large degree, with search campaigns. That is to say that their new "AI Max" settings unleash new automations [...]