Top 10 PPC Tips for 2022
The only thing that stays the same with pay-per-click is that it constantly changes. Given various trends in the industry here are my top 10 PPC tips for 2022. 1. Implement Google Ads Smart/Automated Bidding Google's Smart bidding has matured to a point where it outperforms manual bidding on most campaigns that see 15+ conversions per month. First, for clarity, [...]
Search Vs. Social PPC, What’s Best For Your Business?
One of the most common questions we get at my agency is whether to run paid search or paid social ads for their business. And, of course, that often translates to whether they should run Google Ads or Facebook Ads. In this post, I'm going to look at search vs. social PPC, when you should use one or the other, [...]
Google Performance Max Campaigns How To
Google's Performance Max campaigns are here! In this article, I'm going to discuss what Performance Max is, how it works, when you should use it, and how to set it up and optimize it for success. What is Performance Max? Performance Max is a campaign format that incorporates all of Google's ad inventory in one: Google Search, Google Display Network [...]
The 10 Best Google Ads Scripts
Whether you DIY for your small business, head PPC for a Fortune 500, or manage 25 client accounts at your agency, Google Ads scripts can be a big help. In this article, I'm going to provide you with what I believe are the most useful Google Ads scripts. Selecting the best scripts wasn't easy and was mostly based on where [...]
A Swathe of Google Ads Conversion Changes are Here!
Google is in the process of rolling out major changes to its conversion tracking. You'd best keep up lest you fall behind your competitors. In this article, I'm going to run through the grocery list of Google Ads conversion updates and clarify what's important and what's not. And I'll provide some examples of where updating can help you achieve better [...]
Facebook Ads Tools that Promise to Boost Performance
Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, [...]