Google Advertiser Verification Program Q&A

If you haven't been asked to verify your Google Ads account yet you probably will be very shortly. The Google Advertiser Verification Program was slow-tracked over the past couple of years. But starting in April we've seen a big uptick in the number of clients Google has sent notices for. In this article I'll explain what the program entails, how [...]

By |May 15th, 2023|Categories: Google Ads|Comments Off on Google Advertiser Verification Program Q&A

Building Effective Google Ads Audience Signals

Google's Performance-Max campaigns heralded a new way to target audiences. Rather than direct targeting, Google introduced audience "signals" which instead use aggregate targeting to identify your ideal users. The Google Ads audience signals targeting method is akin to Facebook's Lookalikes. But instead of matching to a single list of users, "signals" incorporates virtually all possible audience targeting methods. The main [...]

By |April 17th, 2023|Categories: Google Ads|2 Comments

Google Ads for Medical Devices

This is the first in a series of articles I'll be writing about Google Ads strategies for specific industries. This post will be about Google Ads for medical devices and will apply to both B2B and B2C companies. This particular industry is dear to my heart. I spent most of my career working for several medical device startups here in [...]

By |March 20th, 2023|Categories: Google Ads|Comments Off on Google Ads for Medical Devices

5 Ways to Use ChatGPT for PPC

ChatGPT is all the rage right now, and for obvious reasons. It is one of the first general-purpose AIs that's reliable enough to use as an everyday tool. It's also not from one of the big tech companies (yet), which many people see as a bonus. Interestingly, Microsoft just announced they will be adding it to their search engine in [...]

By |February 22nd, 2023|Categories: PPC|Comments Off on 5 Ways to Use ChatGPT for PPC

Google Ads Recommendations You Shouldn’t Follow

Anybody that's been managing Google Ads for a while is familiar with the relentless "recommendations" tab and has had run-ins with overzealous Google reps. While the intentions are always good, the results can be disastrous. These "optimization" tools can be particularly harmful to folks that are new to PPC. So how do you decide what Google Ads Recommendations advice to take [...]

By |January 18th, 2023|Categories: Google Ads|Comments Off on Google Ads Recommendations You Shouldn’t Follow

10 Biggest Google Ads Time Savers

If you're a PPC manager that's feeling a time crunch this post is for you. I'm going to highlight the 10 biggest Google Ads time savers. Implementing these will free you up to spend more time working on PPC strategy, other marketing tasks, or watching more "Cheers" reruns, it's entirely up to you. 1. Automate Reporting This is a no-brainer [...]

By |December 19th, 2022|Categories: Google Ads|Comments Off on 10 Biggest Google Ads Time Savers

Articles By Category

Recent Posts

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!
Russel Johansen, MyPaperCups
Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.
Chris Fisher, Translation Vine
Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.
Matthew Pait, Koncorp
I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I’ll share my experience..
Hani Faraj, Vancouver House Finders

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

Learn More

Go to Top