Blog
What Does Google Tag Gateway Do?
Over the years I've seen conversion tracking with Google move from simple last click cookie attribution to a myriad of different options and features, and attribution methods. Here's a short list of what you need to consider these days: Native, GA4, Google Tag Manager, or 3rd party implementation Yes or no to Server-side tracking How to implement Enhanced Conversions for [...]
Should you Run Search and P-Max or Search and Demand Gen?
For many years, Google has tried to convince advertisers to allocate budget to inventory other than search. And this hasn't worked very well, particularly for small business advertisers, where budgets are precious and results (conversions) are paramount. As such, the vast majority of spending continued to be on search ads followed far behind by display remarketing ads. Whether it was [...]
What to Do About Google’s AI Max?
After several years of P-Max "black box" complaints Google is finally unlocking more detailed reporting and controls. These changes are being welcomed by advertisers and agencies alike. Yet here we are now with Google attempting to do the same thing, to a large degree, with search campaigns. That is to say that their new "AI Max" settings unleash new automations [...]
Is Google Unlocking P-Max?
Ever since the launch of Performance-Max campaigns back in 2021 advertisers and agencies have been crying out for more transparency and control. And bit by bit Google has been granting that wish, "Unlocking P-Max." Some Previously Rolled Out P-Max Features they have slowly streamlined the process for requesting keyword and placement exclusions created a tool for brand exclusions included conversions [...]
How to Use New P-Max Search Terms & Keywords Functions
Google has started rolling out two massive new features for Performance-Max campaigns. The negative keywords tool was announced several months ago and finally started appearing in accounts towards the end of March. Shockingly, Google also started rolling out P-Max Search Terms reports around the same time. While we're seeing fewer accounts with the second, unannounced, feature, we've been able to [...]
5 Unwritten Google Ads Budgetary Rules of Thumb
If you're new to Google Ads it can be difficult to know where to set your initial bids, how much you should budget, what type of bidding you should use based on the number of conversion you get, and so on. In this blog post I'm going to reveal the Google Ads budgetary rules of thumb that pros have established [...]