Google Ads Recommendations You Shouldn’t Follow

Anybody that's been managing Google Ads for a while is familiar with the relentless "recommendations" tab and has had run-ins with overzealous Google reps. While the intentions are always good, the results can be disastrous. These "optimization" tools can be particularly harmful to folks that are new to PPC. So how do you decide what Google Ads Recommendations advice to take [...]

By |January 18th, 2023|Categories: Google Ads|Comments Off on Google Ads Recommendations You Shouldn’t Follow

10 Biggest Google Ads Time Savers

If you're a PPC manager that's feeling a time crunch this post is for you. I'm going to highlight the 10 biggest Google Ads time savers. Implementing these will free you up to spend more time working on PPC strategy, other marketing tasks, or watching more "Cheers" reruns, it's entirely up to you. 1. Automate Reporting This is a no-brainer [...]

By |December 19th, 2022|Categories: Google Ads|Comments Off on 10 Biggest Google Ads Time Savers

Should You Switch to Broad Match Keywords?

For some time now, Google has been recommending that most advertisers switch their accounts to 100% broad match keywords. In this post, I'll explore why they are doing that and whether or not you should drink this particular Kool-Aid. How did we get here? Google has a long-term plan for their Google Ads users. While I don't have inside information [...]

By |November 21st, 2022|Categories: Google Ads|Comments Off on Should You Switch to Broad Match Keywords?

Is Performance-Max Only Good for Google?

Google's new Performance-Max (P-Max) campaign type has been seeing amazing adoption over the past few months. With most advertisers experiencing excellent performance numbers, it's no wonder that P-Max spending is going up and search spending is going down. But this introduces a number of problems for advertisers and the entire industry built around Google Ads. In this article I'm going [...]

By |October 17th, 2022|Categories: Google Ads|4 Comments

The Definitive Guide to Optimizing RSAs

The demise of Expanded Text Ads (ETAs) has left many Google Ads advertisers confused and perplexed. You can go in several directions with Responsive Search Ads (RSAs). First, if you haven't yet set up RSAs you should get that done ASAP. Here's a free RSA migration script from Optmyzr that generates a new ad for every ad group by importing [...]

By |September 20th, 2022|Categories: Google Ads|Comments Off on The Definitive Guide to Optimizing RSAs

5 Ways to Evaluate Your PPC Agency

Beyond looking at overall campaign performance, how can you tell whether your PPC agency is doing a good job? That can be a difficult question to answer. In this article, I'm going to provide you with 5 ways to assess your PPC agency. This applies to small and large agencies as well as freelancers. 1. Transparency In order to assess [...]

By |August 19th, 2022|Categories: PPC|Comments Off on 5 Ways to Evaluate Your PPC Agency

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