The Definitive Guide to Optimizing RSAs

The demise of Expanded Text Ads (ETAs) has left many Google Ads advertisers confused and perplexed. You can go in several directions with Responsive Search Ads (RSAs). First, if you haven't yet set up RSAs you should get that done ASAP. Here's a free RSA migration script from Optmyzr that generates a new ad for every ad group by importing [...]

By |September 20th, 2022|Categories: Google Ads|Comments Off on The Definitive Guide to Optimizing RSAs

5 Ways to Evaluate Your PPC Agency

Beyond looking at overall campaign performance, how can you tell whether your PPC agency is doing a good job? That can be a difficult question to answer. In this article, I'm going to provide you with 5 ways to assess your PPC agency. This applies to small and large agencies as well as freelancers. 1. Transparency In order to assess [...]

By |August 19th, 2022|Categories: PPC|Comments Off on 5 Ways to Evaluate Your PPC Agency

12 Easy Ways to Scale Google Ads

Congratulations, you have a well-performing Google Ads search campaign up and running. What comes next is typically a scaling phase, where you try to boost conversion volume or value while controlling your CPA or ROAS figure. In this article, I'll go through a myriad of ways you can potentially scale Google Ads while not killing your margins. Before You Start [...]

By |July 18th, 2022|Categories: Google Ads|Comments Off on 12 Easy Ways to Scale Google Ads

Google Ads vs. SEO, What’s Best?

It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the [...]

By |June 20th, 2022|Categories: PPC, SEM, SEO|Comments Off on Google Ads vs. SEO, What’s Best?

How To Migrate from UA to GA4

Google has announced that Universal Analytics (UA) will stop collecting data on July 1st, 2023. That means you have an unlucky 13-months from the original post date of this article to get sorted with Google Analytics 4 (GA4). And while one option is to flip the switch in about a year from now, that means you won't have any access [...]

By |May 24th, 2022|Categories: Analytics|Comments Off on How To Migrate from UA to GA4

Do You Need Third Party Click Fraud Protection?

There are many different types of click fraud and whether or not it's a problem for most PPC advertisers is hotly contested. In this article, I'll explore the many varieties of click fraud, how native platforms handle it, what 3rd party tools do, and whether they are worth the money. Ad Inventory Types Click fraud occurs to some degree on [...]

By |April 20th, 2022|Categories: Tools|3 Comments

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