Blog
What Google Ads Bidding Strategy to Start with for Lead Gen?
When launching new lead generation campaigns, one of the most common questions is what Google Ads bidding strategy to use. There are several options, and the best choice depends on your specific goals and circumstances. In this article I'll review a few different scenarios that will help guide you in making this important decision. Avoid the Max Clicks Trap While [...]
Google Ads for Home Decor
In this continuing series for specific industries, I'm covering Google Ads for home decor sellers in this post. This analysis focuses primarily on e-commerce companies engaged in direct-to-consumer sales of online products. As with the other niches I’m writing about, we have substantial PPC experience in this market segment. Note: This article was last updated on September 9th, 2026. Before [...]
How We’re Using AI for PPC
There is no more popular buzzword than AI right now. No matter where you turn every business seems to claim they are an "AI" company. And this is no different for PPC agencies. But what does that mean really? More specifically, this article will explain in some detail exactly how we use AI at Ten Thousand Foot View (TTFV). Before [...]
What’s Up with Google Reps?
There's a lot of negative sentiment towards Google reps, which is on full display on the Reddit PPC and similar Subs. In this article I'll offer my opinion about Google reps and why they don't offer much value for many advertisers and agencies. I'll also touch on how you can get the most from the relationship with your rep, should [...]
Optimize Google Shopping Using Product Categories
It can be hard to get an edge with shopping ads these days. Many advertisers try to get super specific breaking out product groups into many P-Max campaigns and then subdividing those into more granular asset/listing groups. Other advertises dump 25,000 products into a single P-Max campaign with one asset/listing group pointing to their home page. Yet others have given [...]
Is Mike Rhodes’ P-Max Script Useful?
Mike Rhodes P-Max script unlocks many data points only available through the Google Ads API. In addition, it presents the data in an easy to analyze format. In theory, this should allow advertisers to better optimize their P-Max campaigns. But how useful is all this information really? In this article I'm going to dig into the various reports and discuss [...]