Blog
What’s New With Merchant Center Next
Google has rolled out their new Merchant Center Next version to most advertisers. In fact, pretty much all of our clients can now optionally make the switch. Importantly, at the moment, they can also switch back if the change causes issue. One thing that advertisers have complained about is the lack of feed rules and supplemental feeds. These functions are [...]
Use Qualifiers to Boost Google Ads Performance
One sure fire way to boost the performance of your Google Ads campaigns is to strategically use keyword and creative qualifiers. What are Qualifiers? Qualifiers are words or short phrases that make your service or product more specific. For example, if you don't service consumers then including the word "business" in keywords or "for businesses" in ad or asset copy [...]
Google Ads for Legal Services
In this continuing series for specific industries, I’m covering Google Ads for legal services. This includes lawyers and legal firms that offer a variety services for both businesses and consumers. As with the other niches I’m writing about, we work with quite a few legal services clients. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links [...]
How Google Tricks You Into Activating Ad “Features”
It's no secret that Google wants you to turn on every single automated feature and targeting option they offer. Besides the obvious "Recommendations" and onslaught by Google reps, Google also uses more subtle tricks to get you to activate various ad "features." First, I'm not going to sit here and tell you that all automation and extended targeting options are [...]
The Best PPC Reporting Tool for You
There are seemingly an unlimited number of ways you can generate reports for your PPC campaigns. Built-in reporting, spreadsheets and scripts, Google Analytics, Looker Studio, and a plethora of 3rd party tools are all good options. But which PPC reporting tool is right for you? In this article I'll look at each option and what type of users they are [...]
Are Performance-Max AI Generation Tools Any Good?
Google has rolled out their new Performance-Max AI Generation Tools in Beta. In this article I'll review and rate the new features and let you know whether these are valuable editions to your creative toolbox. What are the new tools? Tools for creating headlines and descriptions build upon what Google was already doing with automatically generated ad copies. Instead of [...]