In this continuing series for specific industries, I’m covering Google Ads for legal services. This includes lawyers and legal firms that offer a variety services for both businesses and consumers. As with the other niches I’m writing about, we work with quite a few legal services clients. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we [...]

One of the most common questions we get at my agency is whether to run paid search or paid social ads for their business. And, of course, that often translates to whether they should run Google Ads or Facebook Ads. In this post, I'm going to look at search vs. social PPC, when you should use one or the other, and when you should use both. B2B Services Offers In most cases, it makes more sense to use paid search [...]