One of the most common questions we get at my agency is whether to run paid search or paid social ads for their business. And, of course, that often translates to whether they should run Google Ads or Facebook Ads. In this post, I'm going to look at search vs. social PPC, when you should use one or the other, and when you should use both. B2B Services Offers In most cases, it makes more sense to use paid search [...]
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