PPC Agency Vs. Freelancer Vs. DIY

Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a year from now. I'm going to break everything down in terms of what's most appropriate for each level of ad [...]

By |2019-02-18T12:34:14+00:00February 18th, 2019|Categories: Advertising, PPC|0 Comments

10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06+00:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|0 Comments

How To Implement Extra Headlines/Descriptions in Expanded Text Ads

  Google surprised us this month when they suddenly added "optional" extra headline and description fields to Expanded Text Ads (ETAs). While Google had been Beta testing this feature for over a year, we expected more fanfare and buildup. This has obviously created a lot of unexpected work for advertisers, and more so for agencies. In addition, the simultaneous launch of the highly touted Responsive Search Ads (RSAs) further complicates the situation. Today I'm going to break down the new ETA format, [...]

By |2018-12-09T18:35:21+00:00August 30th, 2018|Categories: Google Ads, PPC, SEM, Tips|2 Comments

How To Implement Google’s Responsive Search Ads

With another Google Marketing Next event in the books, we'll now play catch up with the various new and announced features coming to Google Ads (yep new name too). By far, the feature I expect to be most widely implemented is the new Responsive Search Ads (RSAs). As a Premier Partner agency, we've had access to RSAs for a while and have been testing them out with a few clients. Today I'll explain what Responsive Search Ads are, what they [...]

By |2019-01-16T12:45:31+00:00August 2nd, 2018|Categories: Google Ads, PPC, Tips|0 Comments

AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44+00:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|0 Comments

New Shopping Campaigns

Sell your products with AdWords, Bing Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Page Monthly Fees Waived!

Starting November 1st, monthly landing page fees will be waived for all PPC Marketing clients. To qualify just have active AdWords, Bing Ads, or Facebook Ads campaign management services. Normal set-up fees of $149/page apply.

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