5 Ways to Use ChatGPT for PPC

ChatGPT is all the rage right now, and for obvious reasons. It is one of the first general-purpose AIs that's reliable enough to use as an everyday tool. It's also not from one of the big tech companies (yet), which many people see as a bonus. Interestingly, Microsoft just announced they will be adding it to their search engine in the coming months. Some folks, including me and my agency, have already started using ChatGPT for PPC. Importantly, though, as [...]

By |2023-02-22T09:05:56-05:00February 22nd, 2023|Categories: PPC|Comments Off on 5 Ways to Use ChatGPT for PPC

5 Ways to Evaluate Your PPC Agency

Beyond looking at overall campaign performance, how can you tell whether your PPC agency is doing a good job? That can be a difficult question to answer. In this article, I'm going to provide you with 5 ways to assess your PPC agency. This applies to small and large agencies as well as freelancers. 1. Transparency In order to assess your agency's performance, you must be able to see what's going on. This starts with transparency. Don't ever work with [...]

By |2022-09-09T07:43:39-05:00August 19th, 2022|Categories: PPC|Comments Off on 5 Ways to Evaluate Your PPC Agency

Google Ads vs. SEO, What’s Best?

It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the pros and cons of each venerable marketing channel. Furthermore, I'll look at some common scenarios where one option is clearly [...]

By |2022-09-09T07:43:42-05:00June 20th, 2022|Categories: PPC, SEM, SEO|Comments Off on Google Ads vs. SEO, What’s Best?

Top 10 PPC Tips for 2022

The only thing that stays the same with pay-per-click is that it constantly changes. Given various trends in the industry here are my top 10 PPC tips for 2022. 1. Implement Google Ads Smart/Automated Bidding Google's Smart bidding has matured to a point where it outperforms manual bidding on most campaigns that see 15+ conversions per month. First, for clarity, Smart Bidding and Automated Bidding are not exactly the same things. Smart bidding is specifically for optimizing bids for conversion [...]

By |2022-09-09T07:43:45-05:00March 15th, 2022|Categories: PPC|Comments Off on Top 10 PPC Tips for 2022

Social Media Ads are Dead, What Now?

To say that the title of this post is an over-dramatization would be a fair assessment. But due to a confluence of industry changes, social media ads performance may be dropping like a rock. Apple's big privacy update (IFDA) has rolled out and so far only about 4% of US iOS users have opted in for tracking Third-party tracking cookies are on their way out by the end of 2022 Ongoing privacy concerns are driving social media giants to scale [...]

By |2022-09-09T07:43:55-05:00May 19th, 2021|Categories: Social, PPC|Comments Off on Social Media Ads are Dead, What Now?

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