The Best PPC Reporting Tool for You
There are seemingly an unlimited number of ways you can generate reports for your PPC campaigns. Built-in reporting, spreadsheets and scripts, Google Analytics, Looker Studio, and a plethora of 3rd party tools are all good options. But which PPC reporting tool is right for you? In this article I'll look at each option and what type of users they are most suitable for. Importantly, while there are many free solutions, those often require a lot of elbow grease to set [...]