AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|0 Comments

How To Target In-Market Audiences In AdWords Search Campaigns

In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar to user "interests" targeting.  Simply choose your In-Market audience(s) from a categorized list of products & services. Here's a description [...]

By |2019-01-16T12:51:00-05:00June 4th, 2018|Categories: Google Ads, Advertising, PPC, Tips|0 Comments

5 Little Known Brilliant AdWords Hacks

There's a huge body of AdWords knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little AdWords hacks that you, most likely, haven't heard of. 1. Add the CPI (Conversions per Impression) Metric to Your Ad View Columns Pro agencies (including mine) use CPI as a primary metric for ads split testing. A full explanation of the theory and implementation is [...]

By |2019-01-16T12:57:47-05:00May 8th, 2018|Categories: Google Ads, Advertising, PPC, Tips|0 Comments

New Gmail Ads Remarketing Campaigns

A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already running Gmail remarketing now is the time to get started. In today's article, I'm going [...]

By |2019-01-18T09:52:40-05:00April 2nd, 2018|Categories: Advertising, Google Ads, PPC, Tips|0 Comments

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2019-01-18T09:57:31-05:00February 13th, 2018|Categories: Bing Ads, Advertising, Facebook, Google Ads, PPC, SEM, Tips|0 Comments

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