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10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06-05:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|Comments Off on 10-Steps To Reduce Google Ads Spend And Lower CPA
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How To Implement Google’s Responsive Search Ads

With another Google Marketing Next event in the books, we'll now play catch up with the various new and announced features coming to Google Ads (yep new name too). By far, the feature I expect to be most widely implemented is the new Responsive Search Ads (RSAs). As a Premier Partner agency, we've had access to RSAs for a while and have been testing them out with a few clients. Today I'll explain what Responsive Search Ads are, what they [...]

By |2019-01-16T12:45:31-05:00August 2nd, 2018|Categories: Google Ads, PPC, Tips|Comments Off on How To Implement Google’s Responsive Search Ads
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AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|Comments Off on AdWords Notes and Version History Ease Management
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How To Target In-Market Audiences In AdWords Search Campaigns

In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar to user "interests" targeting.  Simply choose your In-Market audience(s) from a categorized list of products & services. Here's a description [...]

By |2019-01-16T12:51:00-05:00June 4th, 2018|Categories: Google Ads, Advertising, PPC, Tips|Comments Off on How To Target In-Market Audiences In AdWords Search Campaigns
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New Gmail Ads Remarketing Campaigns

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already [...]

By |2021-08-20T07:13:15-05:00April 2nd, 2018|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on New Gmail Ads Remarketing Campaigns
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Shopping Campaigns

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