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Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2022-12-21T12:25:07-05:00February 13th, 2018|Categories: Bing Ads, Advertising, Facebook, Google Ads, PPC, SEM, Tips|Comments Off on Which PPC Management Fee Structure Is Right For You?
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The Simple 3-Step Method to Scale Facebook Campaigns

Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget from say $50 to $250. Two or three days later, you suddenly realize it's all gone to hell. First, let [...]

By |2019-07-09T12:12:19-05:00October 6th, 2017|Categories: Facebook, Advertising, PPC|Comments Off on The Simple 3-Step Method to Scale Facebook Campaigns
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How To Implement AdWords Promotion Extensions

As part of the new AdWords interface, Google has introduced new Promotion Extensions. These are absolutely brilliant for any advertiser that regularly offers discounts on select services or products. If you have access to the new interface beta you can start using them right now. Today, I'll go over the nuts and bolts of Promotion Extensions, and how you can use them strategically in your AdWords campaigns. What are Promotion Extensions? Promotion extensions are clickable discounts that appear below your [...]

By |2019-01-21T10:32:28-05:00July 11th, 2017|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on How To Implement AdWords Promotion Extensions
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Should You Switch to the New AdWords Interface Beta?

Google recently released the Beta of their new AdWords interface and made it available to a lot more advertisers. Based on our own client base, I estimate that about one-third of accounts now have access. The burning question is, then, should you switch or wait until the full release? Today I'll try to answer that question and provide more insight into the new GUI. I'll explain goals for the new interface, cover the main design features,  discuss some of the [...]

By |2019-01-21T10:34:41-05:00June 12th, 2017|Categories: Google Ads, Advertising, PPC, SEM, Tips|3 Comments
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Why Ad Agencies Don’t Want Your Business

If you're like most small companies, you assume that all prospective ad agencies are clamoring for your business. In most cases, you'd be right, but for a number of reasons, you may also be dead wrong. Today I'm going to explain some reasons why you may be finding it difficult to attract and keep good agencies/consultants. The list of "red flags" come from our own experience as well as feedback from other consultants/agencies on the Reddit PPC channel. If any [...]

By |2019-01-21T10:41:14-05:00April 18th, 2017|Categories: Tips, Advertising, PPC, SEM, Services|2 Comments
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