The Simple 3-Step Method to Scale Facebook Campaigns
Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget from say $50 to $250. Two or three days later, you suddenly realize it's all gone to hell. First, let [...]