Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. Two years ago I wrote a post called "Eat Your Competitors’ Lunch with Search Engine Marketing." Some people loved it, some hated it, some got up to grab a snack. Today I'm going to show you how to do the same thing using Gmail Ads. Gmail Ads has been around for a while, but the ad type is poorly understood and infrequently used by AdWords [...]
About a month ago Google launched Gmail Ads for AdWords. Prior to this you had to run Gmail ads in the separate "Gmail Sponsored Promotions" platform. The change makes it easy for AdWords advertisers to expand their display campaign reach to Gmail users. More importantly, though, Google just rolled out support for uploaded customer email lists. With the continued onslaught against spam, many email advertisers have seen open rates decline over the years. Add to that the fact that Facebook and Twitter already support uploaded [...]
If you use email marketing in Canada and your contacts have not "opted in" under the upcoming Canadian Spam Legislation you may be at a loss for what to do after July 1st. In case you didn't already know, effective July 1st, 2014 all contacts on your email distribution list must officially opt-in for you to be in compliance. If you are in the habit of scraping contacts, buying contact lists or using lists you have access to through association you need to [...]