Google Ads vs. SEO, What’s Best?

It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the pros and cons of each venerable marketing channel. Furthermore, I'll look at some common scenarios where one option is clearly [...]

By |2022-09-09T07:43:42-05:00June 20th, 2022|Categories: PPC, SEM, SEO|0 Comments

10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06-05:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|0 Comments

How To Implement Extra Headlines/Descriptions in Expanded Text Ads

  Google surprised us this month when they suddenly added "optional" extra headline and description fields to Expanded Text Ads (ETAs). While Google had been Beta testing this feature for over a year, we expected more fanfare and buildup. This has obviously created a lot of unexpected work for advertisers, and more so for agencies. In addition, the simultaneous launch of the highly touted Responsive Search Ads (RSAs) further complicates the situation. Today I'm going to break down the new ETA format, [...]

By |2018-12-09T18:35:21-05:00August 30th, 2018|Categories: Google Ads, PPC, SEM, Tips|2 Comments

AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|0 Comments

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2022-12-21T12:25:07-05:00February 13th, 2018|Categories: Bing Ads, Advertising, Facebook, Google Ads, PPC, SEM, Tips|0 Comments

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