Google Ads vs. SEO, What’s Best?

It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the pros and cons of each venerable marketing channel. Furthermore, I'll look at some common scenarios where one option is clearly [...]

By |2022-09-09T07:43:42-05:00June 20th, 2022|Categories: PPC, SEM, SEO|Comments Off on Google Ads vs. SEO, What’s Best?

10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06-05:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|Comments Off on 10-Steps To Reduce Google Ads Spend And Lower CPA

AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|Comments Off on AdWords Notes and Version History Ease Management

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2022-12-21T12:25:07-05:00February 13th, 2018|Categories: Bing Ads, Advertising, Facebook, Google Ads, PPC, SEM, Tips|Comments Off on Which PPC Management Fee Structure Is Right For You?

Top 10 New AdWords Features Of 2017

Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. First, a quick note, many of the new features are only available in the new AdWords interface. Without further ado here [...]

By |2018-12-06T22:33:20-05:00January 4th, 2018|Categories: Advertising, Google Ads, SEM|Comments Off on Top 10 New AdWords Features Of 2017

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