10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06+00:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|0 Comments

How To Implement Extra Headlines/Descriptions in Expanded Text Ads

  Google surprised us this month when they suddenly added "optional" extra headline and description fields to Expanded Text Ads (ETAs). While Google had been Beta testing this feature for over a year, we expected more fanfare and buildup. This has obviously created a lot of unexpected work for advertisers, and more so for agencies. In addition, the simultaneous launch of the highly touted Responsive Search Ads (RSAs) further complicates the situation. Today I'm going to break down the new ETA format, [...]

By |2018-12-09T18:35:21+00:00August 30th, 2018|Categories: Google Ads, PPC, SEM, Tips|2 Comments

AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2018-12-06T21:27:29+00:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|0 Comments

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2018-12-06T22:33:45+00:00February 13th, 2018|Categories: Advertising, Bing Ads, Facebook, Google Ads, PPC, SEM, Tips|0 Comments

Top 10 New AdWords Features Of 2017

Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. First, a quick note, many of the new features are only available in the new AdWords interface. Without further ado here [...]

By |2018-12-06T22:33:20+00:00January 4th, 2018|Categories: Advertising, Google Ads, SEM|0 Comments

New Shopping Campaigns

Sell your products with AdWords, Bing Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Page Monthly Fees Waived!

Starting November 1st, monthly landing page fees will be waived for all PPC Marketing clients. To qualify just have active AdWords, Bing Ads, or Facebook Ads campaign management services. Normal set-up fees of $149/page apply.

Learn More