PPC Agency Vs. Freelancer Vs. DIY

Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a year from now. I'm going to break everything down in terms of what's most appropriate for each level of ad [...]

By |2019-02-18T12:34:14-05:00February 18th, 2019|Categories: Advertising, PPC|0 Comments

How To Target In-Market Audiences In AdWords Search Campaigns

In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar to user "interests" targeting.  Simply choose your In-Market audience(s) from a categorized list of products & services. Here's a description [...]

By |2019-01-16T12:51:00-05:00June 4th, 2018|Categories: Advertising, Google Ads, PPC, Tips|0 Comments

5 Little Known Brilliant AdWords Hacks

There's a huge body of AdWords knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little AdWords hacks that you, most likely, haven't heard of. 1. Add the CPI (Conversions per Impression) Metric to Your Ad View Columns Pro agencies (including mine) use CPI as a primary metric for ads split testing. A full explanation of the theory and implementation is [...]

By |2019-01-16T12:57:47-05:00May 8th, 2018|Categories: Advertising, Google Ads, PPC, Tips|0 Comments

New Gmail Ads Remarketing Campaigns

A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already running Gmail remarketing now is the time to get started. In today's article, I'm going [...]

By |2019-01-18T09:52:40-05:00April 2nd, 2018|Categories: Advertising, Google Ads, PPC, Tips|0 Comments

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2019-01-18T09:57:31-05:00February 13th, 2018|Categories: Advertising, Bing Ads, Facebook, Google Ads, PPC, SEM, Tips|0 Comments

New Shopping Campaigns

Sell your products with AdWords, Bing Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Page Monthly Fees Waived!

Starting November 1st, monthly landing page fees will be waived for all PPC Marketing clients. To qualify just have active AdWords, Bing Ads, or Facebook Ads campaign management services. Normal set-up fees of $149/page apply.

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