Top 10 New AdWords Features Of 2017

Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. First, a quick note, many of the new features are only available in the new AdWords interface. Without further ado here [...]

By |2018-12-06T22:33:20-05:00January 4th, 2018|Categories: Advertising, Google Ads, SEM|0 Comments

How To Perform AdWords Competitive Analysis

We all want to know what our competitors are up to on AdWords, right? There are 3rd party tools and Google's own auction insights report to assist you with AdWords competitive analysis. Today I'm going to show you several ways you can use these tools to gain a competitive advantage. In these examples, I'll use SEMRush, but you can accomplish the same thing with SpyFu, iSpionage and others. Competitor Identification If you're relatively new to the niche you may not [...]

By |2018-12-06T22:32:32-05:00November 6th, 2017|Categories: Advertising, Google Ads, Market Research, Tips, Tools|0 Comments

The Simple 3-Step Method to Scale Facebook Campaigns

Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget from say $50 to $250. Two or three days later, you suddenly realize it's all gone to hell. First, let [...]

By |2019-07-09T12:12:19-05:00October 6th, 2017|Categories: Advertising, Facebook, PPC|0 Comments

What New AdWords Ad Rotation Settings Mean For You

Like it or not, Google AdWords ad rotation settings are changing on September 25th. The good news is that the simplified settings will improve campaign management and prevent a mismatch between bidding and ad rotation strategies. The bad news is, yep, this may cause some performance issues with your campaigns if you don't implement the new system correctly. Today I'll explain what's changing and guide you through what changes you need to make to address the compulsory update. What are the [...]

By |2019-01-18T10:11:14-05:00September 12th, 2017|Categories: Advertising, Google Ads, SEM, Tips|0 Comments

How To Implement AdWords Promotion Extensions

As part of the new AdWords interface, Google has introduced new Promotion Extensions. These are absolutely brilliant for any advertiser that regularly offers discounts on select services or products. If you have access to the new interface beta you can start using them right now. Today, I'll go over the nuts and bolts of Promotion Extensions, and how you can use them strategically in your AdWords campaigns. What are Promotion Extensions? Promotion extensions are clickable discounts that appear below your [...]

By |2019-01-21T10:32:28-05:00July 11th, 2017|Categories: Advertising, Google Ads, PPC, SEM, Tips|0 Comments

New Shopping Campaigns

Sell your products with AdWords, Bing Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Page Monthly Fees Waived!

Starting November 1st, monthly landing page fees will be waived for all PPC Marketing clients. To qualify just have active AdWords, Bing Ads, or Facebook Ads campaign management services. Normal set-up fees of $149/page apply.

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