How To Target In-Market Audiences In AdWords Search Campaigns
In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar to user "interests" targeting. Simply choose your In-Market audience(s) from a categorized list of products & services. Here's a description [...]