Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By | 2018-02-13T11:36:26+00:00 February 13th, 2018|Categories: Advertising, Bing Ads, Facebook, Google AdWords, PPC, SEM, Tips|0 Comments

How To Optimize An Old AdWords Account

If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The first step in your cleanup should be to mark all the campaigns you won't need moving forward. Select each inactive campaign [...]

By | 2017-12-07T09:56:53+00:00 December 5th, 2017|Categories: Google AdWords, SEM, Tips, Tools|0 Comments

How To Perform AdWords Competitive Analysis

We all want to know what our competitors are up to on AdWords, right? There are 3rd party tools and Google's own auction insights report to assist you with AdWords competitive analysis. Today I'm going to show you several ways you can use these tools to gain a competitive advantage. In these examples, I'll use SEMRush, but you can accomplish the same thing with SpyFu, iSpionage and others. Competitor Identification If you're relatively new to the niche you may not [...]

By | 2017-11-06T12:49:26+00:00 November 6th, 2017|Categories: Advertising, Creative, Google AdWords, Market Research, Tips, Tools|0 Comments

The Simple 3-Step Method to Scale Facebook Campaigns

One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget from say $50 to $250. Two or three days later, you suddenly realize it's all gone to hell. First, let me explain why it's all gone to hell. Facebook optimizes [...]

By | 2017-10-06T08:34:53+00:00 October 6th, 2017|Categories: Advertising, Facebook, PPC, Tips|0 Comments

What New AdWords Ad Rotation Settings Mean For You

Like it or not, Google AdWords ad rotation settings are changing on September 25th. The good news is that the simplified settings will improve campaign management and prevent a mismatch between bidding and ad rotation strategies. The bad news is, yep, this may cause some performance issues with your campaigns if you don't implement the new system correctly. Today I'll explain what's changing and guide you through what changes you need to make to address the compulsory update. What are the [...]

By | 2017-09-12T08:41:08+00:00 September 12th, 2017|Categories: Advertising, Google AdWords, SEM, Tips|0 Comments

New Shopping Campaigns

Sell your products with AdWords, Bing Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Page Monthly Fees Waived!

Starting November 1st, monthly landing page fees will be waived for all PPC Marketing clients. To qualify just have active AdWords, Bing Ads, or Facebook Ads campaign management services. Normal set-up fees of $149/page apply.

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