With another Google Marketing Next event in the books, we'll now play catch up with the various new and announced features coming to Google Ads (yep new name too). By far, the feature I expect to be most widely implemented is the new Responsive Search Ads (RSAs). As a Premier Partner agency, we've had access to RSAs for a while and have been testing them out with a few clients. Today I'll explain what Responsive Search Ads are, what they [...]
Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]
In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar to user "interests" targeting. Simply choose your In-Market audience(s) from a categorized list of products & services. Here's a description [...]
There's a huge body of AdWords knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little AdWords hacks that you, most likely, haven't heard of. 1. Add the CPI (Conversions per Impression) Metric to Your Ad View Columns Pro agencies (including mine) use CPI as a primary metric for ads split testing. A full explanation of the theory and implementation is [...]
A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already running Gmail remarketing now is the time to get started. In today's article, I'm going [...]