Tips Archives - Ten Thousand Foot View

5 Easy Ways to Improve Paid Search Lead Quality

Getting a low-quality lead is often worse than getting no lead at all. Having long conversions with go-no-where prospects does nothing but eat up time. And, when you get a lot of low-quality leads, you might be optimizing your campaigns for the wrong conversions. But how do you improve lead-quality without scaring away the juicy prospects? That's what I'm going to cover today. Adjusting Your Offer's Funnel Position Lead-magnets are all the rage. You give something of value away for [...]

By Ed Goss|2018-12-09T18:30:14-05:00November 20th, 2018|Categories: CRO, Tips|0 Comments

Boost Organic Rankings and CTRs With Reviews

Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site including review volume, recency, and rating. This includes Google My Business, Amazon, Yelp, Facebook reviews, Angie's List, BBB, and many [...]

By Ed Goss|2018-10-23T08:04:46-05:00October 23rd, 2018|Categories: SEO, Tips, Tools|0 Comments

10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By Ed Goss|2018-12-06T22:09:06-05:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|0 Comments

How To Implement Extra Headlines/Descriptions in Expanded Text Ads

Google surprised us this month when they suddenly added "optional" extra headline and description fields to Expanded Text Ads (ETAs). While Google had been Beta testing this feature for over a year, we expected more fanfare and buildup. This has obviously created a lot of unexpected work for advertisers, and more so for agencies. In addition, the simultaneous launch of the highly touted Responsive Search Ads (RSAs) further complicates the situation. Today I'm going to break down the new ETA format, [...]

By Ed Goss|2018-12-09T18:35:21-05:00August 30th, 2018|Categories: Google Ads, PPC, SEM, Tips|2 Comments

How To Implement Google’s Responsive Search Ads

With another Google Marketing Next event in the books, we'll now play catch up with the various new and announced features coming to Google Ads (yep new name too). By far, the feature I expect to be most widely implemented is the new Responsive Search Ads (RSAs). As a Premier Partner agency, we've had access to RSAs for a while and have been testing them out with a few clients. Today I'll explain what Responsive Search Ads are, what they [...]

By Ed Goss|2019-01-16T12:45:31-05:00August 2nd, 2018|Categories: Google Ads, PPC, Tips|0 Comments

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!

Russel Johansen, MyPaperCups

Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.

Chris Fisher, Translation Vine

Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.

Matthew Pait, Koncorp

I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I'll share my experience..

Hani Faraj, Vancouver House Finders

New Shopping Campaigns

Landing Page Monthly Fees Waived!