New Google Ads YouTube Channel Launched

This is a bit of a different post this month. I'm happy to announce that we've been producing new content for our very old and neglected Google Ads YouTube channel. As of September 18th, the channel already features 20 Google Ads Tips Videos and many more are on the way. In the future other types of content will be produced as well, although I'm not quite ready to divulge what that will be right now. Suffice it to say that [...]

By |2023-09-20T08:13:20-05:00September 20th, 2023|Categories: Google Ads, Tips|Comments Off on New Google Ads YouTube Channel Launched

Top-Down Vs. Bottom-Up Google Ads Campaign Strategy

When you launch a new Google Ads campaign you invariably need to choose an aggressive or conservative strategy. Which option is best? An aggressive approach, which we'll call "top-down" gets its name from the top-line of a P&L (Profit & Loss) or Income statement. Wherein the top line is revenue, this approach is aimed at driving high conversion volume. As such, there isn't much concern for the profit margin. A conservative approach, which we'll call "bottom-up" gets its name from the [...]

By |2020-09-09T09:31:55-05:00June 25th, 2019|Categories: Google Ads, Tips|Comments Off on Top-Down Vs. Bottom-Up Google Ads Campaign Strategy

5 Easy Ways to Improve Paid Search Lead Quality

Getting a low-quality lead is often worse than getting no lead at all. Having long conversions with go-no-where prospects does nothing but eat up time. And, when you get a lot of low-quality leads, you might be optimizing your campaigns for the wrong conversions. But how do you improve lead-quality without scaring away the juicy prospects? That's what I'm going to cover today. Adjusting Your Offer's Funnel Position Lead-magnets are all the rage. You give something of value away for [...]

By |2018-12-09T18:30:14-05:00November 20th, 2018|Categories: CRO, Tips|Comments Off on 5 Easy Ways to Improve Paid Search Lead Quality

Boost Organic Rankings and CTRs With Reviews

Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site including review volume, recency, and rating. This includes Google My Business, Amazon, Yelp, Facebook reviews, Angie's List, BBB, and many [...]

By |2018-10-23T08:04:46-05:00October 23rd, 2018|Categories: SEO, Tips, Tools|Comments Off on Boost Organic Rankings and CTRs With Reviews

10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06-05:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|Comments Off on 10-Steps To Reduce Google Ads Spend And Lower CPA

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