Optimize Google Ads for Lead Quality Automatically

Most advertisers have now closed the loop on lead tracking. A robust solution includes capturing lead form submissions, inbound calls, and chatbox interactions. Importantly, conversions are synced with their respective ad platforms such as Google Ads, MS Ads, and Facebook Ads. Accurate in-platform conversion data, in turn, facilitates campaign optimization and provides feedback for your overall marketing strategy and tactics. But what are we really optimizing for? Optimizing for lead quantity assumes that lead quality is uniform no matter the [...]

By |2022-09-09T12:59:27-05:00July 21st, 2020|Categories: CRO|Comments Off on Optimize Google Ads for Lead Quality Automatically

5 Easy Ways to Improve Paid Search Lead Quality

Getting a low-quality lead is often worse than getting no lead at all. Having long conversions with go-no-where prospects does nothing but eat up time. And, when you get a lot of low-quality leads, you might be optimizing your campaigns for the wrong conversions. But how do you improve lead-quality without scaring away the juicy prospects? That's what I'm going to cover today. Adjusting Your Offer's Funnel Position Lead-magnets are all the rage. You give something of value away for [...]

By |2018-12-09T18:30:14-05:00November 20th, 2018|Categories: CRO, Tips|Comments Off on 5 Easy Ways to Improve Paid Search Lead Quality

5 Ways To Get More Leads From Your Web Traffic

Do you want more customers? Would you like more customers without spending more on SEO, AdWords, or Facebook Ads? If you answered yes, this post is for you. Today I'm going to give you 5 ideas to get more leads from the traffic you already get. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. [...]

By |2021-07-28T06:13:30-05:00May 9th, 2017|Categories: Analytics, CRO, Landing Pages, Tips, Tools|1 Comment

Best 10 New Features In Instapage

Instapage is our weapon of choice for landing page design and multivariate testing. We offer these pages to our clients under a turnkey service model. Instapage has always been great but has really upped their game over the past couple of years. Today we're going to count down the top 10 new Instapage features from the past couple of years. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we [...]

By |2021-07-28T06:16:28-05:00September 22nd, 2015|Categories: CRO, Landing Pages, Tools, Web Development|1 Comment

Free Landing Page Split Testing With Google Content Experiments

There are many great tools available for A/B or multivariate split testing your landing pages. It turns out, however, that only 48% of marketers perform any kind of split testing at all. That is shame, because you could be improving your profitability without increasing your ad spend. We get that some split testing services are expensive and we get that you're not sure what to do our how to start. Today we'll take a look at Google Content Experiments, a [...]

By |2021-07-28T06:19:47-05:00June 8th, 2015|Categories: CRO, Landing Pages, Tips, Web Development, Website|Comments Off on Free Landing Page Split Testing With Google Content Experiments

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $199/each + $49/month per account for hosting, split-testing, and maintenance.

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