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Do You Need Third Party Click Fraud Protection?

There are many different types of click fraud and whether or not it's a problem for most PPC advertisers is hotly contested. In this article, I'll explore the many varieties of click fraud, how native platforms handle it, what 3rd party tools do, and whether they are worth the money. Ad Inventory Types Click fraud occurs to some degree on all ad platforms and placement types. For the purposes of this article, I'll mainly be dealing with Google Ads, MS [...]

By |2022-04-20T07:47:25-05:00April 20th, 2022|Categories: Tools|Comments Off on Do You Need Third Party Click Fraud Protection?
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Facebook Ads Tools that Promise to Boost Performance

Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, choosing your relevant events, and setting up the conversion API. Second, you need to follow Facebook's Power5 campaign methodology to [...]

By |2021-10-19T07:27:50-05:00October 19th, 2021|Categories: Facebook, Tools|Comments Off on Facebook Ads Tools that Promise to Boost Performance
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Why We Switched from Yoast to Rank Math

As an SEO agency, we've been using Yoast for several years for our WordPress clients. With a wide range of free features and a paid upgrade for additional functionality, it has been our swiss-army knife for WP websites. However, there is a new tool that offers more functionality for free. Note they do have paid versions, but most sites don't really need that advanced functionality. Enter Rank Math. Note: This article was updated on August 19th, 2021.DISCLOSURE: Some of the [...]

By |2021-09-15T08:49:03-05:00February 7th, 2020|Categories: SEO, Tools|13 Comments
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How To Use The Google Ads Performance Planner

Google rolled out their new budget planner tool for Google Ads in April 2019. Since that time they've enhanced the tool and renamed it (as they love to do) to Google Ads performance planner. The tool is now available to most advertisers and appears in the Tools menu under Planning. Note: This article was updated on August 19th, 2021 What does the performance planner do? Essentially, the performance planner projects clicks or conversions for one or more existing campaigns based [...]

By |2021-08-19T06:42:30-05:00April 22nd, 2019|Categories: Google Ads, Tools|Comments Off on How To Use The Google Ads Performance Planner
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Boost Organic Rankings and CTRs With Reviews

Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site including review volume, recency, and rating. This includes Google My Business, Amazon, Yelp, Facebook reviews, Angie's List, BBB, and many [...]

By |2018-10-23T08:04:46-05:00October 23rd, 2018|Categories: SEO, Tips, Tools|Comments Off on Boost Organic Rankings and CTRs With Reviews
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