Tools Archives - Ten Thousand Foot View

How To Use The Google Ads Budget Planner

Google is rolling out a new budget planner tool for Google Ads. So far only a handful of our client accounts have access but it's only a matter of time before it's broadly available. If/once you have access, the tool will appear in the Tools menu under planning. What does the budget planner do? Essentially, the budget planner projects clicks or conversions for one or more existing campaigns based on different ad spends. You can set a target and Google [...]

By Ed Goss|2019-04-22T09:21:04-05:00April 22nd, 2019|Categories: Google Ads, Tools|0 Comments

Boost Organic Rankings and CTRs With Reviews

Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site including review volume, recency, and rating. This includes Google My Business, Amazon, Yelp, Facebook reviews, Angie's List, BBB, and many [...]

By Ed Goss|2018-10-23T08:04:46-05:00October 23rd, 2018|Categories: SEO, Tips, Tools|0 Comments

AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By Ed Goss|2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|0 Comments

25 Best SEO Tools for DIYs

Maybe you manage SEO for your own business or you've been dabbling in providing SEO services. We've been doing SEO since 2002 and a lot has changed in 16 years. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. In this article, I'm going to run down the state of the art SEO tools for small business. I'll list the best-paid SEO tools as well as free or low-cost alternatives where available. Tools will be [...]

By Ed Goss|2019-07-12T08:54:00-05:00March 6th, 2018|Categories: SEO, Tools|1 Comment

How To Optimize An Old AdWords Account

If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The first step in your cleanup should be to mark all the campaigns you won't need moving forward. Select each inactive campaign [...]

By Ed Goss|2018-12-06T22:32:57-05:00December 5th, 2017|Categories: Google Ads, SEM, Tips, Tools|0 Comments

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!

Russel Johansen, MyPaperCups

Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.

Chris Fisher, Translation Vine

Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.

Matthew Pait, Koncorp

I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I'll share my experience..

Hani Faraj, Vancouver House Finders

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