Do You Need Third Party Click Fraud Protection?
There are many different types of click fraud and whether or not it's a problem for most PPC advertisers is hotly contested. In this article, I'll explore the many varieties of click fraud, how native platforms handle it, what 3rd party tools do, and whether they are worth the money. Ad Inventory Types Click fraud occurs to some degree on all ad platforms and placement types. For the purposes of this article, I'll mainly be dealing with Google Ads, MS [...]