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AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|Comments Off on AdWords Notes and Version History Ease Management
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25 Best SEO Tools for DIYs

Maybe you manage SEO for your own business or you've been dabbling in providing SEO services. We've been doing SEO since 2002 and a lot has changed in 16 years. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. In this article, I'm going to run down the state of the art SEO tools for small business. I'll list the best-paid SEO tools as well as free or low-cost alternatives where available. Tools will be [...]

By |2021-09-15T08:53:24-05:00March 6th, 2018|Categories: SEO, Tools|1 Comment
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How To Optimize An Old AdWords Account

If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The first step in your cleanup should be to mark all the campaigns you won't need moving forward. Select each inactive campaign [...]

By |2018-12-06T22:32:57-05:00December 5th, 2017|Categories: Google Ads, SEM, Tips, Tools|Comments Off on How To Optimize An Old AdWords Account
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Must Have Chrome Extensions For SEO & PPC

SEOs & PPC Marketers tend to be extremely busy people. Any edge you can gain to improve efficiency enhances what you do. Today I'm going to provide you with my personal list of Chrome Extensions for SEO and PPC power users. If you use Firefox, don't worry... most of these browser Extensions do exist for that browser too. Note that I have excluded popular Extensions that require paid accounts to use most of the utility, e.g. Mozbar. DISCLOSURE: Some [...]

By |2022-05-13T07:00:38-05:00September 6th, 2017|Categories: Tools, Bing Ads, Facebook, Google Ads, SEM, SEO|Comments Off on Must Have Chrome Extensions For SEO & PPC
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How To Estimate Local Organic Search Traffic Volumes

If you sell your products or services regionally, you could care less about national keyword search volumes. What you need to know is the local organic search traffic volume for your target area. Unfortunately, most tools don't provide local estimates. While you can use the Google AdWords keyword planner to pull some local estimates, you end up with a disparate list of keywords that don't play nice with other keyword research and rank tracking tools. Here's how you can crunch [...]

By |2021-09-15T09:10:23-05:00August 2nd, 2017|Categories: SEO, Tips, Tools|Comments Off on How To Estimate Local Organic Search Traffic Volumes
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