Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2019-01-18T09:57:31-05:00February 13th, 2018|Categories: Bing Ads, Advertising, Facebook, Google Ads, PPC, SEM, Tips|0 Comments

Must Have Chrome Extensions For SEO & PPC

SEOs & PPC Marketers tend to be extremely busy people. Any edge you can gain to improve efficiency enhances what you do. Today I'm going to provide you with my personal list of Chrome Extensions for SEO and PPC power users. If you use Firefox, don't worry... most of these browser Extensions do exist for that browser too. Note that I have excluded popular Extensions that require paid accounts to use most of the utility, e.g. Mozbar. SEO Page Analysis There [...]

By |2018-12-06T22:26:06-05:00September 6th, 2017|Categories: Tools, Bing Ads, Facebook, Google Ads, SEM, SEO|0 Comments

Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|0 Comments

Bing Ads New Features Round-Up Q3/Q4 2016

Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]

By |2019-01-21T10:55:06-05:00November 14th, 2016|Categories: Bing Ads, Advertising, PPC, SEM|0 Comments

Best Resources for Google AdWords News & Info

One key to high performing campaigns is keeping pace with the evolution of Google AdWords. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google AdWords resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features work, I'm also throwing in the best places for [...]

By |2019-07-12T09:10:21-05:00September 20th, 2016|Categories: Google Ads, Advertising, Bing Ads, Facebook, PPC, SEM, Tips, Tools|0 Comments

Shopping Campaigns

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Landing Pages

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