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Google Import for Microsoft Ads Done Right

It's a quick and easy matter to import Google Ads campaigns into Microsoft Ads. But if that's all you're doing you're only halfway there. There are a number of important steps you must take after using Google import for Microsoft Ads to ensure great performance. In this article, I'm going to walk you through the entire import process, what to do, and what to look out for. NOTE: This article was last updated on July 29th, 2025 Account Setup Setting [...]

By |2025-12-04T07:22:05-05:00August 16th, 2021|Categories: Bing Ads|Comments Off on Google Import for Microsoft Ads Done Right
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How to Implement Image Extensions

Both Google and Microsoft have flip-flopped on image extensions over the years. A couple of years ago Microsoft re-enabled the feature and now it's Google's turn with image extensions. What are Image Extensions? Image extensions display relevant images in your search ads. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on computers. Microsoft Ads, on the other hand, is running image extensions on all devices. As with other ad extensions, you [...]

By |2022-09-09T07:43:54-05:00June 17th, 2021|Categories: Bing Ads, Google Ads|Comments Off on How to Implement Image Extensions
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Must Have Chrome Extensions For SEO & PPC

SEOs & PPC Marketers tend to be extremely busy people. Any edge you can gain to improve efficiency enhances what you do. Today I'm going to provide you with my personal list of Chrome Extensions for SEO and PPC power users. If you use Firefox, don't worry... most of these browser Extensions do exist for that browser too. Note that I have excluded popular Extensions that require paid accounts to use most of the utility, e.g. Mozbar. DISCLOSURE: Some [...]

By |2022-05-13T07:00:38-05:00September 6th, 2017|Categories: Tools, Bing Ads, Facebook, Google Ads, SEM, SEO|Comments Off on Must Have Chrome Extensions For SEO & PPC
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Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
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Bing Ads New Features Round-Up Q3/Q4 2016

Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]

By |2019-01-21T10:55:06-05:00November 14th, 2016|Categories: Bing Ads, Advertising, PPC, SEM|Comments Off on Bing Ads New Features Round-Up Q3/Q4 2016
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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