Best Resources for Google Ads News & Info

This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features [...]

By Ed Goss|2025-03-29T07:48:42-05:00September 20th, 2016|Categories: Google Ads, Advertising, Bing Ads, Facebook, PPC, SEM, Tips, Tools|Comments Off

6 Microsoft Ads Optimizations You Can’t Do In Google Ads

For the most part, Google Ads leads with new features and Microsoft Ads follows a few months later. But, are you familiar with the handful of features MS Ads has, that Google Ads doesn't? Even seasoned Google Ads veterans may not be familiar with these MS Ads tweaks. In fact, it is (an unfortunate) common practice in the industry to simply import Google Ads campaigns into Microsoft, set it, and forget it. Failure to properly configure MS Ads can be [...]

By Ed Goss|2021-09-07T09:10:32-05:00December 15th, 2015|Categories: Advertising, Bing Ads, PPC, SEM, Tips|Comments Off

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Best Resources for Google Ads News & Info

6 Microsoft Ads Optimizations You Can’t Do In Google Ads

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