Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]
This article was updated on Jun 9th, 2022. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features work, [...]
For the most part, Google Ads leads with new features and Microsoft Ads follows a few months later. But, are you familiar with the handful of features MS Ads has, that Google Ads doesn't? Even seasoned Google Ads veterans may not be familiar with these MS Ads tweaks. In fact, it is (an unfortunate) common practice in the industry to simply import Google Ads campaigns into Microsoft, set it, and forget it. Failure to properly configure MS Ads can be [...]