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Facebook Ads Tools that Promise to Boost Performance

Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, choosing your relevant events, and setting up the conversion API. Second, you need to follow Facebook's Power5 campaign methodology to [...]

By |2022-09-09T07:43:50-05:00October 19th, 2021|Categories: Facebook, Tools|Comments Off on Facebook Ads Tools that Promise to Boost Performance
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Apple’s Privacy Update Impact to Facebook Ads Round Table

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part II of the session where we discussed Apple's privacy update and impact to FB Ads. In addition, we each make our big PPC predictions for 2021. Here's a direct [...]

By |2022-09-09T07:43:59-05:00March 26th, 2021|Categories: Advertising, Facebook|Comments Off on Apple’s Privacy Update Impact to Facebook Ads Round Table
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How we use Facebook’s Power5

Facebook's Power5 has been around for almost two years yet very few advertisers follow this model of simplicity. Here at Ten Thousand Foot View, we adopted the model starting in May of 2019 and haven't looked back ever since. While most of the elements are pretty straightforward, there are some nuances you need to understand in order to get the most out of the system. In this article, I'm going to walk you through how we implement each component of [...]

By |2022-09-09T12:59:17-05:00December 21st, 2020|Categories: Facebook|Comments Off on How we use Facebook’s Power5
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Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2022-12-21T12:25:07-05:00February 13th, 2018|Categories: Bing Ads, Advertising, Facebook, Google Ads, PPC, SEM, Tips|Comments Off on Which PPC Management Fee Structure Is Right For You?
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The Simple 3-Step Method to Scale Facebook Campaigns

Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget from say $50 to $250. Two or three days later, you suddenly realize it's all gone to hell. First, let [...]

By |2019-07-09T12:12:19-05:00October 6th, 2017|Categories: Facebook, Advertising, PPC|Comments Off on The Simple 3-Step Method to Scale Facebook Campaigns
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