How to Implement the New Responsive Display Ads

We've had Responsive (Display) Ads for a while now. The ad format takes the work out of creating multiple banner sizes, tends to generate higher CTRs, and allows us to easily run on all available GDN (Google Display Network) ad sizes. And very recently, Google updated these ads and formally changed the name to Responsive Display Ads so that we can create more variations, similar to what we can do with the new Responsive Search Ads. The Old Format Previously [...]

By |2019-01-18T09:50:06+00:00January 18th, 2019|Categories: Google Ads|0 Comments

Top 10 New Google Ads Features Of 2018

In 2018 we've continued to see an onslaught of new features and changes in Google Ads. In today's article, I'm going to run through the new features that are most important for small business advertisers. Use these tools to make your campaigns more profitable and easier to manage. #10 - Notes A seemingly simple feature, "Notes" makes Google Ads change management much easier. You can attach detailed notes at the account, campaign, or ad group level. Notes are date stamped and [...]

By |2019-01-09T09:46:15+00:00December 18th, 2018|Categories: Google Ads|0 Comments

10-Steps To Reduce Google Ads Spend And Lower CPA

Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, you may want to simply pause low performing campaigns completely. Display & video campaigns (other than for remarketing) are great [...]

By |2018-12-06T22:09:06+00:00September 24th, 2018|Categories: Google Ads, PPC, SEM, Tips|0 Comments

How To Implement Extra Headlines/Descriptions in Expanded Text Ads

  Google surprised us this month when they suddenly added "optional" extra headline and description fields to Expanded Text Ads (ETAs). While Google had been Beta testing this feature for over a year, we expected more fanfare and buildup. This has obviously created a lot of unexpected work for advertisers, and more so for agencies. In addition, the simultaneous launch of the highly touted Responsive Search Ads (RSAs) further complicates the situation. Today I'm going to break down the new ETA format, [...]

By |2018-12-09T18:35:21+00:00August 30th, 2018|Categories: Google Ads, PPC, SEM, Tips|2 Comments

How To Implement Google’s Responsive Search Ads

With another Google Marketing Next event in the books, we'll now play catch up with the various new and announced features coming to Google Ads (yep new name too). By far, the feature I expect to be most widely implemented is the new Responsive Search Ads (RSAs). As a Premier Partner agency, we've had access to RSAs for a while and have been testing them out with a few clients. Today I'll explain what Responsive Search Ads are, what they [...]

By |2019-01-16T12:45:31+00:00August 2nd, 2018|Categories: Google Ads, PPC, Tips|0 Comments

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