What Google Ads Bidding Strategy to Start with for Lead Gen?
When launching new lead generation campaigns, one of the most common questions is what Google Ads bidding strategy to use. There are several options, and the best choice depends on your specific goals and circumstances. In this article I'll review a few different scenarios that will help guide you in making this important decision. Avoid the Max Clicks Trap While many advertisers default to Max Clicks bidding with the aim of getting as many clicks as possible, this approach has [...]