It can be hard to get an edge with shopping ads these days. Many advertisers try to get super specific breaking out product groups into many P-Max campaigns and then subdividing those into more granular asset/listing groups. Other advertises dump 25,000 products into a single P-Max campaign with one asset/listing group pointing to their home page. Yet others have given up on P-Max and run old school Standard Shopping campaigns. Lastly, some folks run a hybrid of P-Max and Standard [...]

Mike Rhodes P-Max script unlocks many data points only available through the Google Ads API. In addition, it presents the data in an easy to analyze format. In theory, this should allow advertisers to better optimize their P-Max campaigns. But how useful is all this information really? In this article I'm going to dig into the various reports and discuss what's informational vs. what's actionable. Disclaimer: Ten Thousand Foot View does use the paid MCC version of the script How [...]

Google has rolled out their new Merchant Center Next version to most advertisers. In fact, pretty much all of our clients can now optionally make the switch. Importantly, at the moment, they can also switch back if the change causes issue. One thing that advertisers have complained about is the lack of feed rules and supplemental feeds. These functions are available but you have to activate them by enabling the new "Advanced data source management" add-on, which is far from [...]

One sure fire way to boost the performance of your Google Ads campaigns is to strategically use keyword and creative qualifiers. What are Qualifiers? Qualifiers are words or short phrases that make your service or product more specific. For example, if you don't service consumers then including the word "business" in keywords or "for businesses" in ad or asset copy will help guide the right audience to your website. And at the same time will help keep the wrong audience [...]

It's no secret that Google wants you to turn on every single automated feature and targeting option they offer. Besides the obvious "Recommendations" and onslaught by Google reps, Google also uses more subtle tricks to get you to activate various ad "features." First, I'm not going to sit here and tell you that all automation and extended targeting options are bad. Far from it, each of these can be useful under certain circumstances. At my agency we use a wide [...]