All About Google’s New Demand Gen Campaigns

Farewell Discovery Ads, we knew thee well! Google is in the process of replacing Discovery Ads with Demand Gen campaigns. Indeed, Demand Gen campaigns have been in closed beta for a while and are starting to roll out broadly. This means you'll no longer be able to create Discovery campaigns and your existing Discovery campaigns will be "upgraded" to Demand Gen automatically. In this article, I'll explain the main differences between Discovery and Lead Gen. But before I go into [...]

By |2023-12-19T10:27:12-05:00December 19th, 2023|Categories: Google Ads|Comments Off on All About Google’s New Demand Gen Campaigns

Why You Should be Using (By Conv. Time) KPIs

A few years back, Google introduced non-last-click attribution models. Effectively, this meant we could optionally track conversions across visitors' multiple sessions. The new list of attribution model options included: last click (pre-existing) first click linear time decay position-based data-driven (only available to high conversion volume accounts) This immediately led to confusion, inconsistent tracking strategies, and problems with delayed conversion reporting. Over time, Google relaxed the qualifications for data-driven attribution, made it the default option, and started "upgrading" Google Ads automatically... [...]

By |2023-11-16T10:32:46-05:00November 16th, 2023|Categories: Google Ads|Comments Off on Why You Should be Using (By Conv. Time) KPIs

Google Ads for SaaS

In this continuing series for specific industries, I'm covering Google Ads for SaaS (Software as a Service) in this article. SaaS for this article includes any web-based software or web "app" offered on a pay-as-you-go pricing model. Note that this doesn't include mobile apps, typically advertised using specialized app campaigns like Google's UAC (Universal App Campaign) through various app stores. I'll touch on these in this post, but write a separate article to cover that in more detail. We work [...]

By |2023-10-17T07:10:20-05:00October 17th, 2023|Categories: Google Ads|Comments Off on Google Ads for SaaS

New Google Ads YouTube Channel Launched

This is a bit of a different post this month. I'm happy to announce that we've been producing new content for our very old and neglected Google Ads YouTube channel. As of September 18th, the channel already features 20 Google Ads Tips Videos and many more are on the way. In the future other types of content will be produced as well, although I'm not quite ready to divulge what that will be right now. Suffice it to say that [...]

By |2023-09-20T08:13:20-05:00September 20th, 2023|Categories: Google Ads, Tips|Comments Off on New Google Ads YouTube Channel Launched

How To Avoid Google Ads Death Spirals

As an agency owner, I hear stories about Google campaigns "randomly" tanking all the time. And while this can and does happen, there's a discoverable root cause in 95%+ of cases. So what's really going on, why does this happen, and how can you prevent it in the future? In this article, I'll explore Google Ads "death spirals," why they happen and how to steer clear. Before I go into specific problems I'm going to discuss how death spirals emerged [...]

By |2023-08-18T08:37:14-05:00August 18th, 2023|Categories: Google Ads|Comments Off on How To Avoid Google Ads Death Spirals

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