Google has announced that Universal Analytics (UA) will stop collecting data on July 1st, 2023. That means you have an unlucky 13-months from the original post date of this article to get sorted with Google Analytics 4 (GA4). And while one option is to flip the switch in about a year from now, that means you won't have any access to historical data in your GA4 account. In this article, I'm going to explain what we're doing in cooperation with [...]
Google Tag Manager (GTM) can be a complex beast for the uninitiated. Indeed, there is a bit of a learning curve for setting up some of the more complicated functionality. But once you get the hang of it, you'll wonder why you did your tracking any other way. Still, if you have a simple website with just a few tags, it may not be worth making the switch. In this article, I'm going to look at scenarios where you'll benefit [...]
Do you want more customers? Would you like more customers without spending more on SEO, AdWords, or Facebook Ads? If you answered yes, this post is for you. Today I'm going to give you 5 ideas to get more leads from the traffic you already get. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. [...]
To further bolster our best-in-class tool-set for Search Marketing we have chosen SEMrush as our primary software for competitive keyword/creative research and analysis. We chose SEMrush from among dozens of similar tools but it became the obvious choice almost right out of the gate.DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. First, [...]
Call Tracking has been around for a couple of years and is offered by Google in the US. If you're not in the US or would like a more robust solution there are some great options available. Today I'll discuss what it is, why you'd do it and how you can implement it. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, [...]