Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. Two years ago I wrote a post called "Eat Your Competitors’ Lunch with Search Engine Marketing." Some people loved it, some hated it, some got up to grab a snack. Today I'm going to show you how to do the same thing using Gmail Ads. Gmail Ads has been around for a while, but the ad type is poorly understood and infrequently used by AdWords [...]
It was a huge year for AdWords with many changes, particularly in the 3rd quarter where we saw text ads completely revamped. Implementing new AdWords features is tremendously important for keeping ahead of your competitors. Here are what I feel were the most important AdWords updates of 2016. #10 - Price Extensions This one just made our cut for the top-10 because the feature is not yet widely available. Price extensions display pricing info below your ads for different products [...]
Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]
This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features [...]
Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to talk, specifically, about the 3 big changes coming to paid search ads: Expanded Text Ads New Device Targeting Demographic Targeting [...]