Google has changed a lot over the years. Today I'm going to take a walk down memory lane with one of the most iconic Google Ads elements, keyword match types. I'll look at how match types have changed over the years. I'll provide guidelines for what's working today based on your situation. And I'll make a few predictions about what's coming in the future. The Keyword Match Type Time Line Google Ads Launches in 2002 Google originally launched with two [...]

Google has announced they will start to delete canceled accounts after 6 months of inactivity. Obviously, in many scenarios it would be best to avoid Google Ads account deletion. Here's a link to coverage from Search Engine Land. Interestingly, Google's support article about the change was recently removed. I don't know whether this means Google has reversed course on this, but nothing has been announced to that effect. The move does make sense for Google, as it'll allow them to [...]

Security is something that many advertisers ignore at their own peril. Google Ads and other PPC platform accounts being hacked is something I hear about on a routine basis. Lucky for us and our clients, we've only seen a handful of hacked accounts over the years... interestingly, all of those were for Meta Ads. But that doesn't mean Google Ads accounts don't get hacked just as often. I read at least once a week on the Reddit PPC sub about [...]

This is the seventh in a series of articles I'm writing about Google Ads strategies for specific industries. This post will be about Google Ads for healthcare and medical clinics. Depending upon what healthcare or medical services are provided Google can have some pretty serious restrictions that can hem you in. Before jumping in I want to be clear about the scope and constraints of this series. Scope & Constraints The strategies and tactics outlined are broadly applicable to most [...]

Including or excluding your price in Google Ads can honestly make or break your campaign. The cost of your product or service is top of mind for every visitor. And stating it pre-click has it's benefits and drawbacks. In this article I'll run through some scenarios where including or excluding your pricing probably makes the most sense. But as always, you absolutely need to A/B test pricing in your ads! Where Can You Display Your Price? Shopping Ads First, let's [...]