About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.

Google Ads for SaaS

In this continuing series for specific industries, I'm covering Google Ads for SaaS (Software as a Service) in this article. SaaS for this article includes any web-based software or web "app" offered on a pay-as-you-go pricing model. Note that this doesn't include mobile apps, typically advertised using specialized app campaigns like Google's UAC (Universal App Campaign) through various app stores. I'll touch on these in this post, but write a separate article to cover that in more detail. We work [...]

By |2023-10-17T07:10:20-05:00October 17th, 2023|Categories: Google Ads|Comments Off on Google Ads for SaaS

New Google Ads YouTube Channel Launched

This is a bit of a different post this month. I'm happy to announce that we've been producing new content for our very old and neglected Google Ads YouTube channel. As of September 18th, the channel already features 20 Google Ads Tips Videos and many more are on the way. In the future other types of content will be produced as well, although I'm not quite ready to divulge what that will be right now. Suffice it to say that [...]

By |2023-09-20T08:13:20-05:00September 20th, 2023|Categories: Google Ads, Tips|Comments Off on New Google Ads YouTube Channel Launched

How To Avoid Google Ads Death Spirals

As an agency owner, I hear stories about Google campaigns "randomly" tanking all the time. And while this can and does happen, there's a discoverable root cause in 95%+ of cases. So what's really going on, why does this happen, and how can you prevent it in the future? In this article, I'll explore Google Ads "death spirals," why they happen and how to steer clear. Before I go into specific problems I'm going to discuss how death spirals emerged [...]

By |2023-08-18T08:37:14-05:00August 18th, 2023|Categories: Google Ads|Comments Off on How To Avoid Google Ads Death Spirals

Is Google Ads Remarketing History?

Google Ads remarketing has been a key part of the funnel for many years. Whether using GDN, RLSAs, YouTube or Discovery, most advertisers generate a nice volume of incremental conversions. But recently I've noticed a pretty significant change happening. Some of these changes resulted from external forces such as what third parties are up to or Google having to address consumer privacy concerns. Some of these changes are just decisions Google is making internally. So what's up with Remarketing lately [...]

By |2023-07-19T07:55:09-05:00July 19th, 2023|Categories: Google Ads|Comments Off on Is Google Ads Remarketing History?

Google Ads for Home Buyers

In this continuing series for specific industries, I'm covering Google Ads for Home Buyers in this article. For clarity, home buyers are often referred to as "house flippers" and most are in the business of buying homes, fixing them up, and selling them for a profit. However, that's not the only business model for home buyers as I'll describe later on. We work with several clients in this niche and have been running home-buying campaigns for over 8-years. DISCLOSURE: Some [...]

By |2023-06-20T08:20:10-05:00June 20th, 2023|Categories: Google Ads|Comments Off on Google Ads for Home Buyers

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