In this continuing series for specific industries, I'm covering Google Ads for Home Buyers in this article. For clarity, home buyers are often referred to as "house flippers" and most are in the business of buying homes, fixing them up, and selling them for a profit. However, that's not the only business model for home buyers as I'll describe later on. We work with several clients in this niche and have been running home-buying campaigns for over 8-years. DISCLOSURE: Some [...]

If you haven't been asked to verify your Google Ads account yet you probably will be very shortly. The Google Advertiser Verification Program was slow-tracked over the past couple of years. But starting in April we've seen a big uptick in the number of clients Google has sent notices for. In this article I'll explain what the program entails, how to verify, and the key benefits and drawbacks of being verified. I'll also discuss how you can use the program [...]

Google's Performance-Max campaigns heralded a new way to target audiences. Rather than direct targeting, Google introduced audience "signals" which instead use aggregate targeting to identify your ideal users. The Google Ads audience signals targeting method is akin to Facebook's Lookalikes. But instead of matching to a single list of users, "signals" incorporates virtually all possible audience targeting methods. The main benefit of audience signals is a flexible audience size that will suit any budget while also self-optimizing to ideal prospects [...]

This is the first in a series of articles I'll be writing about Google Ads strategies for specific industries. This post will be about Google Ads for medical devices and will apply to both B2B and B2C companies. This particular industry is dear to my heart. I spent most of my career working for several medical device startups here in Toronto before opening my agency. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at [...]