Google Ads Recommendations You Shouldn’t Follow
Anybody that's been managing Google Ads for a while is familiar with the relentless "recommendations" tab and has had run-ins with overzealous Google reps. While the intentions are always good, the results can be disastrous. These "optimization" tools can be particularly harmful to folks that are new to PPC. So how do you decide what Google Ads Recommendations advice to take and which advice to ignore? In this article, I'm going to give you insight into my agency's internal best practices [...]