Ever since the launch of Performance-Max campaigns back in 2021 advertisers and agencies have been crying out for more transparency and control. And bit by bit Google has been granting that wish, "Unlocking P-Max." Some Previously Rolled Out P-Max Features they have slowly streamlined the process for requesting keyword and placement exclusions created a tool for brand exclusions included conversions reporting for specific creative assets provided asset group level reporting added some general keyword theme reporting But none of these [...]

Google has started rolling out two massive new features for Performance-Max campaigns. The negative keywords tool was announced several months ago and finally started appearing in accounts towards the end of March. Shockingly, Google also started rolling out P-Max Search Terms reports around the same time. While we're seeing fewer accounts with the second, unannounced, feature, we've been able to get it added through our agency rep noting we're a Premier Partner agency. So what's the big deal? About the [...]

If you're new to Google Ads it can be difficult to know where to set your initial bids, how much you should budget, what type of bidding you should use based on the number of conversion you get, and so on. In this blog post I'm going to reveal the Google Ads budgetary rules of thumb that pros have established based on many years of experience. However, pros know that here are exceptions to every rule... thus these should be [...]

When launching new lead generation campaigns, one of the most common questions is what Google Ads bidding strategy to use. There are several options, and the best choice depends on your specific goals and circumstances. In this article I'll review a few different scenarios that will help guide you in making this important decision. Avoid the Max Clicks Trap While many advertisers default to Max Clicks bidding with the aim of getting as many clicks as possible, this approach has [...]

In this continuing series for specific industries, I'm covering Google Ads for home decor sellers in this post. This analysis focuses primarily on e-commerce companies engaged in direct-to-consumer sales of online products. As with the other niches I’m writing about, we have substantial PPC experience in this market segment. Note: This article was last updated on September 9th, 2026. Before going any further, here are a few words about the scope and constraints of this post. Scope & Constraints The [...]