5 Tips For An Effective Small Budget AdWords Campaign

We are often asked by non-clients how to successfully build & manage their small budget AdWords campaign. Today I'm going to reveal 5 tips that will help you run a profitable small budget AdWords campaign. This is great for anybody that manages a campaign in-house or even just to understand how it should be done by your ad agency or AdWords consultant. Tip #1 - Stick With Text Search - Optimize for Conversions Google Text Search ads are, by far, [...]

By Ed Goss|2019-01-21T15:15:37-05:00August 4th, 2015|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off

Google My Business Ratings Now Active in AdWords

At long last Google has added a Google My Business ratings widget in AdWords. The new widget works automatically as part of location extensions. It displays the average rating of your Google My Business reviews, "stars" graphic and a link to your reviews. A solid rating like 4.5 /5 can really get people clicking. AdWords claims CTR (click-through rate) increases of 10% which would certainly lower CPC (cost per clicks) numbers. Last year we made it easier to manage location extensions by automatically linking your [...]

By Ed Goss|2019-01-21T15:16:54-05:00July 17th, 2015|Categories: Advertising, Google Ads, PPC|Comments Off

Why Your Ads Aren’t Showing Up On Google

Originally posted on May 19th, 2015 updated July 8th, 2019 By far, the most common question we are asked by clients and prospects alike is "why can't I see my ad in Google?" We understand it can be disconcerting to search for your own brand or most important keyword and not see your ad. Don't panic, just because you don't see your ad doesn't necessarily mean there is anything wrong with your campaign. There are a great number of reasons why your ad may [...]

By Ed Goss|2019-07-22T10:57:03-05:00May 19th, 2015|Categories: Advertising, Google Ads, SEM, Tips|Comments Off

Remarketing with YouTube and Twitter

Back in February of 2014 we wrote a piece on Remarketing with Google, AdRoll, and Facebook. A little over a year later, we now have options from YouTube and Twitter. As one of the highest ROI advertising options, any new Remarketing opportunities are worth a look. As a refresher, Remarketing (also called Retargeting) is display advertising that is targeted to previous visitors of any web properties you own. In addition, some platforms support targeting of email/telephone contact lists. Remarketing generates [...]

By Ed Goss|2018-09-20T09:52:48-05:00April 21st, 2015|Categories: Advertising, Google Ads|Comments Off

Google AdWords Dynamic Countdown Widget

A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check out this video and help guide direct from Google. Today we are going to discuss the Dynamic Countdown Widget (DCW), which was launched with [...]

By Ed Goss|2017-07-17T19:41:05-05:00March 30th, 2015|Categories: Advertising, Google Ads, PPC, Tips|Comments Off

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!

Russel Johansen, MyPaperCups

Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.

Chris Fisher, Translation Vine

Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.

Matthew Pait, Koncorp

I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I’ll share my experience..

Hani Faraj, Vancouver House Finders

5 Tips For An Effective Small Budget AdWords Campaign

Google My Business Ratings Now Active in AdWords

Why Your Ads Aren’t Showing Up On Google

Remarketing with YouTube and Twitter

Google AdWords Dynamic Countdown Widget

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