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Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
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Bing Ads New Features Round-Up Q3/Q4 2016

Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]

By |2019-01-21T10:55:06-05:00November 14th, 2016|Categories: Bing Ads, Advertising, PPC, SEM|Comments Off on Bing Ads New Features Round-Up Q3/Q4 2016
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Best Resources for Google Ads News & Info

This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features [...]

By |2025-03-29T07:48:42-05:00September 20th, 2016|Categories: Google Ads, Advertising, Bing Ads, Facebook, PPC, SEM, Tips, Tools|Comments Off on Best Resources for Google Ads News & Info
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Most Important 2016 AdWords Search Features

Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to talk, specifically, about the 3 big changes coming to paid search ads: Expanded Text Ads New Device Targeting Demographic Targeting [...]

By |2019-01-21T14:59:55-05:00June 14th, 2016|Categories: Google Ads, Advertising, PPC, SEM, Tips|Comments Off on Most Important 2016 AdWords Search Features
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How To Use Google Ads Ad Schedules Effectively

Originally published April 4th, 2016, updated July 8th, 2019 Setting up ad schedules or "dayparting" as some call it is really easy in Google Ads. But using ad schedules effectively is another story. Today we'll have a look at how and when to use ad schedules and bid adjustments to optimize campaign performance. First, a quick word of advice. While you can see your ad schedule performance data without having a custom schedule set up, activating the feature later will [...]

By |2019-07-08T12:36:21-05:00April 25th, 2016|Categories: Advertising, Google Ads|1 Comment
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