Google Ads location targeting is often poorly understood, and just as often poorly executed. Like most Google Ads targeting there is no "one size fits all" setting. Instead, there is a range of different options to suit your individual business goals. Today, we'll look at the different ways you can implement location targeting. We'll drill down into some advanced settings and optimizations. Splitting Locations Into Different Campaigns This method involves creating separate (often duplicate) campaigns that each target different geographical locations. The [...]

We are often asked by non-clients how to successfully build & manage their small budget AdWords campaign. Today I'm going to reveal 5 tips that will help you run a profitable small budget AdWords campaign. This is great for anybody that manages a campaign in-house or even just to understand how it should be done by your ad agency or AdWords consultant.   Tip #1 - Stick With Text Search - Optimize for Conversions Google Text Search ads are, by far, [...]