Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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5 Tips For An Effective Small Budget AdWords Campaign

We are often asked by non-clients how to successfully build & manage their small budget AdWords campaign. Today I'm going to reveal 5 tips that will help you run a profitable small budget AdWords campaign. This is great for anybody that manages a campaign in-house or even just to understand how it should be done by your ad agency or AdWords consultant.   Tip #1 - Stick With Text Search - Optimize for Conversions Google Text Search ads are, by far, [...]

By |2019-01-21T15:15:37-05:00August 4th, 2015|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on 5 Tips For An Effective Small Budget AdWords Campaign
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Google My Business Ratings Now Active in AdWords

At long last Google has added a Google My Business ratings widget in AdWords. The new widget works automatically as part of location extensions. It displays the average rating of your Google My Business reviews, "stars" graphic and a link to your reviews. A solid rating like 4.5 /5 can really get people clicking. AdWords claims CTR (click-through rate) increases of 10% which would certainly lower CPC (cost per clicks) numbers. Last year we made it easier to manage location extensions by automatically linking your [...]

By |2019-01-21T15:16:54-05:00July 17th, 2015|Categories: Advertising, Google Ads, PPC|Comments Off on Google My Business Ratings Now Active in AdWords
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Free Landing Page Split Testing With Google Content Experiments

There are many great tools available for A/B or multivariate split testing your landing pages. It turns out, however, that only 48% of marketers perform any kind of split testing at all. That is shame, because you could be improving your profitability without increasing your ad spend. We get that some split testing services are expensive and we get that you're not sure what to do our how to start. Today we'll take a look at Google Content Experiments, a [...]

By |2021-07-28T06:19:47-05:00June 8th, 2015|Categories: CRO, Landing Pages, Tips, Web Development, Website|Comments Off on Free Landing Page Split Testing With Google Content Experiments
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Why Your Ads Aren’t Showing Up On Google

Originally posted on May 19th, 2015 updated July 8th, 2019 By far, the most common question we are asked by clients and prospects alike is "why can't I see my ad in Google?" We understand it can be disconcerting to search for your own brand or most important keyword and not see your ad.  Don't panic, just because you don't see your ad doesn't necessarily mean there is anything wrong with your campaign. There are a great number of reasons why your ad may [...]

By |2019-07-22T10:57:03-05:00May 19th, 2015|Categories: Advertising, Google Ads, SEM, Tips|Comments Off on Why Your Ads Aren’t Showing Up On Google
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Remarketing with YouTube and Twitter

Back in February of 2014 we wrote a piece on Remarketing with Google, AdRoll, and Facebook. A little over a year later, we now have options from YouTube and Twitter. As one of the highest ROI advertising options, any new Remarketing opportunities are worth a look. As a refresher, Remarketing (also called Retargeting) is display advertising that is targeted to previous visitors of any web properties you own. In addition, some platforms support targeting of email/telephone contact lists. Remarketing generates [...]

By |2018-09-20T09:52:48-05:00April 21st, 2015|Categories: Advertising, Google Ads|Comments Off on Remarketing with YouTube and Twitter
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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