Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Making Sure Ad Clicks Arrive At Your Landing Page

You've spent a lot of time building and optimizing a great ad campaign. You've verified that your landing page loads fast and looks great on all devices. And, hopefully, you're also performing CRO (conversion rate optimization) to continuously improve your conversion performance. But what if those ad clicks don't always end up on your landing page? You're suddenly spending big bucks for those clicks that go nowhere fast! It happens, and it is an absolute performance killer! Today we're going to [...]

By |2021-08-24T09:56:05-05:00July 20th, 2016|Categories: Landing Pages, Tips|Comments Off on Making Sure Ad Clicks Arrive At Your Landing Page
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Most Important 2016 AdWords Search Features

Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to talk, specifically, about the 3 big changes coming to paid search ads: Expanded Text Ads New Device Targeting Demographic Targeting [...]

By |2019-01-21T14:59:55-05:00June 14th, 2016|Categories: Google Ads, Advertising, PPC, SEM, Tips|Comments Off on Most Important 2016 AdWords Search Features
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How To Use Google Ads Ad Schedules Effectively

Originally published April 4th, 2016, updated July 8th, 2019 Setting up ad schedules or "dayparting" as some call it is really easy in Google Ads. But using ad schedules effectively is another story. Today we'll have a look at how and when to use ad schedules and bid adjustments to optimize campaign performance. First, a quick word of advice. While you can see your ad schedule performance data without having a custom schedule set up, activating the feature later will [...]

By |2019-07-08T12:36:21-05:00April 25th, 2016|Categories: Advertising, Google Ads|1 Comment
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AdWords Campaign Drafts & Experiments

Are you seeing this in your AdWords account? Google is in the process of rolling out their new Campaign Drafts & Experiments feature. As always, Google has done a nice job of explaining the basic nuts and bolts of the new feature in their help section. They also have a great step by step video that demonstrates how to use the new AdWords tools. But, they haven't provided much in the way of use case or a description of benefits. [...]

By |2019-01-21T15:02:33-05:00February 24th, 2016|Categories: Advertising, Google Ads, PPC, SEM, Tips, Tools|3 Comments
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Top 10 New AdWords Features Of 2015

AdWords is constantly innovating with several new features and improvements each and every month. If you don't pay attention you can be quickly left behind. But if you're diligent you can take advantage of new features to stay one step ahead of your competition. As a badged agency, we utilize all appropriate AdWords features for our client accounts. Here are my thoughts on what were the most important new features in AdWords for 2015. #10 - AdWords Audience Insights The AdWords [...]

By |2025-12-04T07:30:08-05:00January 4th, 2016|Categories: Advertising, Google Ads, SEM|Comments Off on Top 10 New AdWords Features Of 2015
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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