Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Google AdWords Dynamic Countdown Widget

A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check out this video and help guide direct from Google. Today we are going to discuss the Dynamic Countdown Widget (DCW), which was launched with [...]

By |2017-07-17T19:41:05-05:00March 30th, 2015|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Google AdWords Dynamic Countdown Widget
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When You Should Advertise Your Brand With AdWords

Whether or not you should advertise your own brand with AdWords is one of the most hotly contested topics in search marketing. First let's be clear that the brands we are talking about are those brands that are unique to your company. They might include product names, product lines, company name and domain. They don't include brands from others that you offer nor does it include common industrial names. Many SEO folks suggest that it is relatively easy to rank #1 in SERPs [...]

By |2019-01-22T00:02:30-05:00February 4th, 2015|Categories: Advertising, Google Ads, SEM|Comments Off on When You Should Advertise Your Brand With AdWords
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Ten Thousand Foot View Chooses SEMrush

To further bolster our best-in-class tool-set for Search Marketing we have chosen SEMrush as our primary software for competitive keyword/creative research and analysis. We chose SEMrush from among dozens of similar tools but it became the obvious choice almost right out of the gate.DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. First, [...]

By |2021-09-13T07:31:27-05:00November 18th, 2014|Categories: Analytics, Google Ads, Market Research, PPC, SEM, SEO, Ten Thousand Foot View, Tools|Comments Off on Ten Thousand Foot View Chooses SEMrush
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AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits or offers to your prospective audience. Callouts can be up to 25 characters long, however it is recommended to keep them [...]

By |2019-01-22T00:06:40-05:00October 3rd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on AdWords Callouts Ad Extensions & How They Differ From Sitelinks
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Ten Thousand Foot View Chooses Instapage for Landing Pages

We've been flying under the radar for a while with this tool. For the past 9 months, we've been using Instapage.com as our go-to Landing Page development and split testing platform. We first learned about Instapage when they commented on our Optimizely or Unbounce comparison article (October 2013). Curious we took the platform for a test drive for a couple of months. Initially, we found that the product was pretty basic and lacked many of the advanced tools of the more [...]

By |2021-07-28T06:17:46-05:00September 19th, 2014|Categories: CRO, Landing Pages, Ten Thousand Foot View, Tools, Web Development|1 Comment
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