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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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The 5 Most Common Mistakes We See From Google Ads DIYs

Here at Ten Thousand Foot View, we are constantly auditing Google Ads accounts. Time and time again we see these 5 common Google Ads mistakes made by DIYs. If you manage your own Google Ads campaign and aren't seeing the results you desire then this may help - fix any or all of these common Google Ads issues and you're bound to see a huge boost in performance. Note: This article was updated on September 7th, 2021. #1 - Improperly Installed [...]

By |2021-09-07T12:01:45-05:00August 5th, 2014|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on The 5 Most Common Mistakes We See From Google Ads DIYs
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New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!

If you use email marketing in Canada and your contacts have not "opted in" under the upcoming Canadian Spam Legislation you may be at a loss for what to do after July 1st. In case you didn't already know, effective July 1st, 2014 all contacts on your email distribution list must officially opt-in for you to be in compliance. If you are in the habit of scraping contacts, buying contact lists or using lists you have access to through association you need to [...]

By |2019-01-22T00:13:18-05:00June 23rd, 2014|Categories: Advertising, email marketing, Facebook, Google Ads, PPC, SEM, Tips|Comments Off on New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!
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Eat Your Competitors’ Lunch with Search Engine Marketing

In a world of big machine like brands competing in search engine marketing, it can be difficult to be the little guy. Sure you have a superior product at a great price but you probably don't have a budget or the time for brand development. But, you need sales NOW! If you're already working with Google AdWords or Bing Ads you know how great text ads can drive highly relevant traffic to your site - traffic that converts into leads [...]

By |2019-01-22T00:19:58-05:00May 22nd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on Eat Your Competitors’ Lunch with Search Engine Marketing
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Call Tracking, What, Why and How

Call Tracking has been around for a couple of years and is offered by Google in the US. If you're not in the US or would like a more robust solution there are some great options available. Today I'll discuss what it is, why you'd do it and how you can implement it. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, [...]

By |2025-12-04T07:31:50-05:00April 10th, 2014|Categories: Advertising, Analytics, Services, Tips, Tools|Comments Off on Call Tracking, What, Why and How
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How to be Successful with Google Ads for your Online Shop

Here at Ten Thousand Foot View, we have many clients that sell products through an online shop, online store, e-commerce or whatever else you call it. Many of these clients come to us because they have had a rough time with SEO or because they have been running Google Ads campaigns in-house without much success. In this article, I'll discuss key factors in making your online shop profitable with Google Ads. I will cover products, pricing, the elements that make [...]

By |2024-12-29T11:12:10-05:00March 28th, 2014|Categories: Advertising, Website|Comments Off on How to be Successful with Google Ads for your Online Shop
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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