Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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When You Should Advertise Your Brand With AdWords

Whether or not you should advertise your own brand with AdWords is one of the most hotly contested topics in search marketing. First let's be clear that the brands we are talking about are those brands that are unique to your company. They might include product names, product lines, company name and domain. They don't include brands from others that you offer nor does it include common industrial names. Many SEO folks suggest that it is relatively easy to rank #1 in SERPs [...]

By |2019-01-22T00:02:30-05:00February 4th, 2015|Categories: Advertising, Google Ads, SEM|Comments Off on When You Should Advertise Your Brand With AdWords
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Ten Thousand Foot View Chooses SEMrush

To further bolster our best-in-class tool-set for Search Marketing we have chosen SEMrush as our primary software for competitive keyword/creative research and analysis. We chose SEMrush from among dozens of similar tools but it became the obvious choice almost right out of the gate.DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. First, [...]

By |2021-09-13T07:31:27-05:00November 18th, 2014|Categories: Analytics, Google Ads, Market Research, PPC, SEM, SEO, Ten Thousand Foot View, Tools|Comments Off on Ten Thousand Foot View Chooses SEMrush
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AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits or offers to your prospective audience. Callouts can be up to 25 characters long, however it is recommended to keep them [...]

By |2019-01-22T00:06:40-05:00October 3rd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on AdWords Callouts Ad Extensions & How They Differ From Sitelinks
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Ten Thousand Foot View Chooses Instapage for Landing Pages

We've been flying under the radar for a while with this tool. For the past 9 months, we've been using Instapage.com as our go-to Landing Page development and split testing platform. We first learned about Instapage when they commented on our Optimizely or Unbounce comparison article (October 2013). Curious we took the platform for a test drive for a couple of months. Initially, we found that the product was pretty basic and lacked many of the advanced tools of the more [...]

By |2021-07-28T06:17:46-05:00September 19th, 2014|Categories: CRO, Landing Pages, Ten Thousand Foot View, Tools, Web Development|1 Comment
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The 5 Most Common Mistakes We See From Google Ads DIYs

Here at Ten Thousand Foot View, we are constantly auditing Google Ads accounts. Time and time again we see these 5 common Google Ads mistakes made by DIYs. If you manage your own Google Ads campaign and aren't seeing the results you desire then this may help - fix any or all of these common Google Ads issues and you're bound to see a huge boost in performance. Note: This article was updated on September 7th, 2021. #1 - Improperly Installed [...]

By |2021-09-07T12:01:45-05:00August 5th, 2014|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on The 5 Most Common Mistakes We See From Google Ads DIYs
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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