Blog
Remarketing with YouTube and Twitter
Back in February of 2014 we wrote a piece on Remarketing with Google, AdRoll, and Facebook. A little over a year later, we now have options from YouTube and Twitter. As one of the highest ROI advertising options, any new Remarketing opportunities are worth a look. As a refresher, Remarketing (also called Retargeting) is display advertising that is targeted to [...]
Google AdWords Dynamic Countdown Widget
A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check [...]
When You Should Advertise Your Brand With AdWords
Whether or not you should advertise your own brand with AdWords is one of the most hotly contested topics in search marketing. First let's be clear that the brands we are talking about are those brands that are unique to your company. They might include product names, product lines, company name and domain. They don't include brands from others that you [...]
Ten Thousand Foot View Chooses SEMrush
To further bolster our best-in-class tool-set for Search Marketing we have chosen SEMrush as our primary software for competitive keyword/creative research and analysis. We chose SEMrush from among dozens of similar tools but it became the obvious choice almost right out of the gate.DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no [...]
AdWords Callouts Ad Extensions & How They Differ From Sitelinks
Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits [...]
Ten Thousand Foot View Chooses Instapage for Landing Pages
We've been flying under the radar for a while with this tool. For the past 9 months, we've been using Instapage.com as our go-to Landing Page development and split testing platform. We first learned about Instapage when they commented on our Optimizely or Unbounce comparison article (October 2013). Curious we took the platform for a test drive for a couple of [...]