Blog
AdWords Callouts Ad Extensions & How They Differ From Sitelinks
Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits [...]
Ten Thousand Foot View Chooses Instapage for Landing Pages
We've been flying under the radar for a while with this tool. For the past 9 months, we've been using Instapage.com as our go-to Landing Page development and split testing platform. We first learned about Instapage when they commented on our Optimizely or Unbounce comparison article (October 2013). Curious we took the platform for a test drive for a couple of [...]
The 5 Most Common Mistakes We See From Google Ads DIYs
Here at Ten Thousand Foot View, we are constantly auditing Google Ads accounts. Time and time again we see these 5 common Google Ads mistakes made by DIYs. If you manage your own Google Ads campaign and aren't seeing the results you desire then this may help - fix any or all of these common Google Ads issues and you're bound [...]
New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!
If you use email marketing in Canada and your contacts have not "opted in" under the upcoming Canadian Spam Legislation you may be at a loss for what to do after July 1st. In case you didn't already know, effective July 1st, 2014 all contacts on your email distribution list must officially opt-in for you to be in compliance. If you are in [...]
Eat Your Competitors’ Lunch with Search Engine Marketing
In a world of big machine like brands competing in search engine marketing, it can be difficult to be the little guy. Sure you have a superior product at a great price but you probably don't have a budget or the time for brand development. But, you need sales NOW! If you're already working with Google AdWords or Bing Ads [...]
Call Tracking, What, Why and How
Call Tracking has been around for a couple of years and is offered by Google in the US. If you're not in the US or would like a more robust solution there are some great options available. Today I'll discuss what it is, why you'd do it and how you can implement it. DISCLOSURE: Some of the products mentioned in [...]