Blog
Gmail Ads & Uploaded Email Lists – Now In AdWords
About a month ago Google launched Gmail Ads for AdWords. Prior to this you had to run Gmail ads in the separate "Gmail Sponsored Promotions" platform. The change makes it easy for AdWords advertisers to expand their display campaign reach to Gmail users. More importantly, though, Google just rolled out support for uploaded customer email lists. With the continued onslaught against spam, many email advertisers [...]
Best 10 New Features In Instapage
Instapage is our weapon of choice for landing page design and multivariate testing. We offer these pages to our clients under a turnkey service model. Instapage has always been great but has really upped their game over the past couple of years. Today we're going to count down the top 10 new Instapage features from the past couple of years. DISCLOSURE: [...]
5 Tips For An Effective Small Budget AdWords Campaign
We are often asked by non-clients how to successfully build & manage their small budget AdWords campaign. Today I'm going to reveal 5 tips that will help you run a profitable small budget AdWords campaign. This is great for anybody that manages a campaign in-house or even just to understand how it should be done by your ad agency or AdWords [...]
Google My Business Ratings Now Active in AdWords
At long last Google has added a Google My Business ratings widget in AdWords. The new widget works automatically as part of location extensions. It displays the average rating of your Google My Business reviews, "stars" graphic and a link to your reviews. A solid rating like 4.5 /5 can really get people clicking. AdWords claims CTR (click-through rate) increases of 10% which would certainly [...]
Free Landing Page Split Testing With Google Content Experiments
There are many great tools available for A/B or multivariate split testing your landing pages. It turns out, however, that only 48% of marketers perform any kind of split testing at all. That is shame, because you could be improving your profitability without increasing your ad spend. We get that some split testing services are expensive and we get that [...]
Why Your Ads Aren’t Showing Up On Google
Originally posted on May 19th, 2015 updated July 8th, 2019 By far, the most common question we are asked by clients and prospects alike is "why can't I see my ad in Google?" We understand it can be disconcerting to search for your own brand or most important keyword and not see your ad. Don't panic, just because you don't see your ad doesn't [...]