Blog
Google My Business Ratings Now Active in AdWords
At long last Google has added a Google My Business ratings widget in AdWords. The new widget works automatically as part of location extensions. It displays the average rating of your Google My Business reviews, "stars" graphic and a link to your reviews. A solid rating like 4.5 /5 can really get people clicking. AdWords claims CTR (click-through rate) increases of 10% which would certainly [...]
Free Landing Page Split Testing With Google Content Experiments
There are many great tools available for A/B or multivariate split testing your landing pages. It turns out, however, that only 48% of marketers perform any kind of split testing at all. That is shame, because you could be improving your profitability without increasing your ad spend. We get that some split testing services are expensive and we get that [...]
Why Your Ads Aren’t Showing Up On Google
Originally posted on May 19th, 2015 updated July 8th, 2019 By far, the most common question we are asked by clients and prospects alike is "why can't I see my ad in Google?" We understand it can be disconcerting to search for your own brand or most important keyword and not see your ad. Don't panic, just because you don't see your ad doesn't [...]
Remarketing with YouTube and Twitter
Back in February of 2014 we wrote a piece on Remarketing with Google, AdRoll, and Facebook. A little over a year later, we now have options from YouTube and Twitter. As one of the highest ROI advertising options, any new Remarketing opportunities are worth a look. As a refresher, Remarketing (also called Retargeting) is display advertising that is targeted to [...]
Google AdWords Dynamic Countdown Widget
A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check [...]
When You Should Advertise Your Brand With AdWords
Whether or not you should advertise your own brand with AdWords is one of the most hotly contested topics in search marketing. First let's be clear that the brands we are talking about are those brands that are unique to your company. They might include product names, product lines, company name and domain. They don't include brands from others that you [...]