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Most Important 2016 AdWords Search Features
Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to [...]
How To Use Google Ads Ad Schedules Effectively
Originally published April 4th, 2016, updated July 8th, 2019 Setting up ad schedules or "dayparting" as some call it is really easy in Google Ads. But using ad schedules effectively is another story. Today we'll have a look at how and when to use ad schedules and bid adjustments to optimize campaign performance. First, a quick word of advice. While [...]
AdWords Campaign Drafts & Experiments
Are you seeing this in your AdWords account? Google is in the process of rolling out their new Campaign Drafts & Experiments feature. As always, Google has done a nice job of explaining the basic nuts and bolts of the new feature in their help section. They also have a great step by step video that demonstrates how to use [...]
Top 10 New AdWords Features Of 2015
AdWords is constantly innovating with several new features and improvements each and every month. If you don't pay attention you can be quickly left behind. But if you're diligent you can take advantage of new features to stay one step ahead of your competition. As a badged agency, we utilize all appropriate AdWords features for our client accounts. Here are [...]
6 Microsoft Ads Optimizations You Can’t Do In Google Ads
For the most part, Google Ads leads with new features and Microsoft Ads follows a few months later. But, are you familiar with the handful of features MS Ads has, that Google Ads doesn't? Even seasoned Google Ads veterans may not be familiar with these MS Ads tweaks. In fact, it is (an unfortunate) common practice in the industry to [...]
Google Ads Location Targeting How To
Google Ads location targeting is often poorly understood, and just as often poorly executed. Like most Google Ads targeting there is no "one size fits all" setting. Instead, there is a range of different options to suit your individual business goals. Today, we'll look at the different ways you can implement location targeting. We'll drill down into some advanced settings [...]