Blog
Top 10 New AdWords Features Of 2016
It was a huge year for AdWords with many changes, particularly in the 3rd quarter where we saw text ads completely revamped. Implementing new AdWords features is tremendously important for keeping ahead of your competitors. Here are what I feel were the most important AdWords updates of 2016. #10 - Price Extensions This one just made our cut for the [...]
Keyword Cleanup in Google AdWords & Bing Ads
We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, [...]
Bing Ads New Features Round-Up Q3/Q4 2016
Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. [...]
Increase AdWords Performance in 5-Minutes with Demographics for Search Ads
Google AdWords has finally rolled out Demographics for Search Ads. The feature, announced in June, allows advertisers to target age and gender demographics in search campaigns. Interestingly, Google has chosen not to provide targeting by parental status, which is included in display demographics campaigns. Today I'm going to discuss how Demographics for Search works, how it can improve performance, and how [...]
Best Resources for Google Ads News & Info
This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement [...]
Making Sure Ad Clicks Arrive At Your Landing Page
You've spent a lot of time building and optimizing a great ad campaign. You've verified that your landing page loads fast and looks great on all devices. And, hopefully, you're also performing CRO (conversion rate optimization) to continuously improve your conversion performance. But what if those ad clicks don't always end up on your landing page? You're suddenly spending big bucks [...]