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Best Resources for Google Ads News & Info
This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement [...]
Making Sure Ad Clicks Arrive At Your Landing Page
You've spent a lot of time building and optimizing a great ad campaign. You've verified that your landing page loads fast and looks great on all devices. And, hopefully, you're also performing CRO (conversion rate optimization) to continuously improve your conversion performance. But what if those ad clicks don't always end up on your landing page? You're suddenly spending big bucks [...]
Most Important 2016 AdWords Search Features
Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to [...]
How To Use Google Ads Ad Schedules Effectively
Originally published April 4th, 2016, updated July 8th, 2019 Setting up ad schedules or "dayparting" as some call it is really easy in Google Ads. But using ad schedules effectively is another story. Today we'll have a look at how and when to use ad schedules and bid adjustments to optimize campaign performance. First, a quick word of advice. While [...]
AdWords Campaign Drafts & Experiments
Are you seeing this in your AdWords account? Google is in the process of rolling out their new Campaign Drafts & Experiments feature. As always, Google has done a nice job of explaining the basic nuts and bolts of the new feature in their help section. They also have a great step by step video that demonstrates how to use [...]
Top 10 New AdWords Features Of 2015
AdWords is constantly innovating with several new features and improvements each and every month. If you don't pay attention you can be quickly left behind. But if you're diligent you can take advantage of new features to stay one step ahead of your competition. As a badged agency, we utilize all appropriate AdWords features for our client accounts. Here are [...]