Blog2023-05-17T08:50:10-05:00

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How To Implement AdWords Promotion Extensions

As part of the new AdWords interface, Google has introduced new Promotion Extensions. These are absolutely brilliant for any advertiser that regularly offers discounts on select services or products. If you have access to the new interface beta you can start using them right now. Today, I'll go over the nuts and bolts of Promotion Extensions, and how you can [...]

By |July 11th, 2017|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on How To Implement AdWords Promotion Extensions

Should You Switch to the New AdWords Interface Beta?

Google recently released the Beta of their new AdWords interface and made it available to a lot more advertisers. Based on our own client base, I estimate that about one-third of accounts now have access. The burning question is, then, should you switch or wait until the full release? Today I'll try to answer that question and provide more insight [...]

By |June 12th, 2017|Categories: Google Ads, Advertising, PPC, SEM, Tips|3 Comments

5 Ways To Get More Leads From Your Web Traffic

Do you want more customers? Would you like more customers without spending more on SEO, AdWords, or Facebook Ads? If you answered yes, this post is for you. Today I'm going to give you 5 ideas to get more leads from the traffic you already get. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at [...]

By |May 9th, 2017|Categories: Analytics, CRO, Landing Pages, Tips, Tools|1 Comment

Why Ad Agencies Don’t Want Your Business

If you're like most small companies, you assume that all prospective ad agencies are clamoring for your business. In most cases, you'd be right, but for a number of reasons, you may also be dead wrong. Today I'm going to explain some reasons why you may be finding it difficult to attract and keep good agencies/consultants. The list of "red [...]

By |April 18th, 2017|Categories: Tips, Advertising, PPC, SEM, Services|2 Comments

Eat Your Competitors’ Lunch with Gmail Ads

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. Two years ago I wrote a post called "Eat Your Competitors’ Lunch with Search Engine Marketing." Some people loved it, some hated it, some got up to grab a snack. Today I'm going to show you how to do the same thing using Gmail Ads. [...]

By |March 12th, 2017|Categories: Advertising, email marketing, Google Ads, PPC, Tips|5 Comments

An SEO Tuneup for 2021

Google's search engine is constantly evolving, and as such, so must our SEO implementation. Today I'm going to give you some tips to improve your keyword strategy, content, and link building strategies. We're not going to reinvent the wheel here, just make some prudent adjustments to improve performance and to address the current state of the Google algorithm. Note [...]

By |February 13th, 2017|Categories: SEO, Tips, Website|Comments Off on An SEO Tuneup for 2021

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