Blog
How To Optimize An Old AdWords Account
If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The [...]
How To Perform Google Ads Competitive Analysis
We all want to know what our competitors are up to on Google Ads, right? There are 3rd party tools, Google's Ad Transparency Center and Auction Insights report to assist you with Google Ads competitive analysis. Today I'm going to show you several ways you can use these tools to gain a competitive advantage. In these examples, I'll use SEMRush, [...]
The Simple 3-Step Method to Scale Facebook Campaigns
Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget [...]
What New AdWords Ad Rotation Settings Mean For You
Like it or not, Google AdWords ad rotation settings are changing on September 25th. The good news is that the simplified settings will improve campaign management and prevent a mismatch between bidding and ad rotation strategies. The bad news is, yep, this may cause some performance issues with your campaigns if you don't implement the new system correctly. Today I'll [...]
Must Have Chrome Extensions For SEO & PPC
SEOs & PPC Marketers tend to be extremely busy people. Any edge you can gain to improve efficiency enhances what you do. Today I'm going to provide you with my personal list of Chrome Extensions for SEO and PPC power users. If you use Firefox, don't worry... most of these browser Extensions do exist for that browser too. Note [...]
How To Estimate Local Organic Search Traffic Volumes
If you sell your products or services regionally, you could care less about national keyword search volumes. What you need to know is the local organic search traffic volume for your target area. Unfortunately, most tools don't provide local estimates. While you can use the Google AdWords keyword planner to pull some local estimates, you end up with a disparate [...]