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How To Target In-Market Audiences In AdWords Search Campaigns
In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar [...]
5 Little Known Brilliant Google Ads Hacks
There's a huge body of Google Ads knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little Google Ads hacks that you, most likely, haven't heard of. Note: This article was updated on July 30th, 2023 1. Add the CPI (Conversions [...]
New Gmail Ads Remarketing Campaigns
Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing [...]
25 Best SEO Tools for DIYs
Maybe you manage SEO for your own business or you've been dabbling in providing SEO services. We've been doing SEO since 2002 and a lot has changed in 16 years. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. In this article, I'm going to run down the state of the art SEO tools for [...]
Which PPC Management Fee Structure Is Right For You?
A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of [...]
Top 10 New AdWords Features Of 2017
Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the [...]