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Which PPC Management Fee Structure Is Right For You?
A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of [...]
Top 10 New AdWords Features Of 2017
Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the [...]
How To Optimize An Old AdWords Account
If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The [...]
How To Perform Google Ads Competitive Analysis
We all want to know what our competitors are up to on Google Ads, right? There are 3rd party tools, Google's Ad Transparency Center and Auction Insights report to assist you with Google Ads competitive analysis. Today I'm going to show you several ways you can use these tools to gain a competitive advantage. In these examples, I'll use SEMRush, [...]
The Simple 3-Step Method to Scale Facebook Campaigns
Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget [...]
What New AdWords Ad Rotation Settings Mean For You
Like it or not, Google AdWords ad rotation settings are changing on September 25th. The good news is that the simplified settings will improve campaign management and prevent a mismatch between bidding and ad rotation strategies. The bad news is, yep, this may cause some performance issues with your campaigns if you don't implement the new system correctly. Today I'll [...]