Blog
How to Implement Image Extensions
Both Google and Microsoft have flip-flopped on image extensions over the years. A couple of years ago Microsoft re-enabled the feature and now it's Google's turn with image extensions. What are Image Extensions? Image extensions display relevant images in your search ads. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on [...]
Social Media Ads are Dead, What Now?
To say that the title of this post is an over-dramatization would be a fair assessment. But due to a confluence of industry changes, social media ads performance may be dropping like a rock. Apple's big privacy update (IFDA) has rolled out and so far only about 4% of US iOS users have opted in for tracking Third-party tracking cookies [...]
Should You Run LinkedIn Ads in 2021?
LinkedIn Ads launched its self-serve ad platform back in 2013, yes it has been 8-years! Starting with "sponsored updates" LinkedIn has gradually added many more ad types and other features over the years. Indeed, LinkedIn now offers the core ad platform features that make it viable for many advertisers. At my agency, we run campaigns for a handful of clients. [...]
Apple’s Privacy Update Impact to Facebook Ads Round Table
I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part II of the session where we discussed Apple's privacy [...]
Google Smart Bidding Round Table
I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part I of the session where we discussed Google Ads [...]
Is Keyword Targeting History on Google Ads?
There is mounting evidence that Google will be sunsetting keyword targeting in the foreseeable future. Do I think that'll happen within the next year, certainly not. Do I think in 3-years from now we won't be targeting keywords at all, you betcha. In this article, I'll explore the motivations for this fundamental change and the evidence that this is going [...]