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Facebook Ads Tools that Promise to Boost Performance
Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, [...]
Is it Time to Switch to Google Tag Manager?
Google Tag Manager (GTM) can be a complex beast for the uninitiated. Indeed, there is a bit of a learning curve for setting up some of the more complicated functionality. But once you get the hang of it, you'll wonder why you did your tracking any other way. Still, if you have a simple website with just a few tags, [...]
Google Import for Microsoft Ads Done Right
It's a quick and easy matter to import Google Ads campaigns into Microsoft Ads. But if that's all you're doing you're only halfway there. There are a number of important steps you must take after using Google import for Microsoft Ads to ensure great performance. In this article, I'm going to walk you through the entire import process, what to [...]
How to Fix Google Ads Disapprovals
Last year around this time Google made it a little bit easier to troubleshoot and resolve ad disapprovals. The new policy manager and appeal system are in place to assist advertisers to keep track of disapproved ads and their current status. By the same token, this system has become practically necessary as Google now generates a lot more false-positive disapprovals [...]
How to Implement Image Extensions
Both Google and Microsoft have flip-flopped on image extensions over the years. A couple of years ago Microsoft re-enabled the feature and now it's Google's turn with image extensions. What are Image Extensions? Image extensions display relevant images in your search ads. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on [...]
Social Media Ads are Dead, What Now?
To say that the title of this post is an over-dramatization would be a fair assessment. But due to a confluence of industry changes, social media ads performance may be dropping like a rock. Apple's big privacy update (IFDA) has rolled out and so far only about 4% of US iOS users have opted in for tracking Third-party tracking cookies [...]