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Google Performance Max Campaigns How To
Google's Performance Max campaigns are here! In this article, I'm going to discuss what Performance Max is, how it works, when you should use it, and how to set it up and optimize it for success. Note: This article was updated on January 22nd, 2024 What is Performance Max? Performance Max is a campaign format that incorporates all of Google's [...]
The 10 Best Google Ads Scripts
Whether you DIY for your small business, head PPC for a Fortune 500, or manage 25 client accounts at your agency, Google Ads scripts can be a big help. In this article, I'm going to provide you with what I believe are the most useful Google Ads scripts. Selecting the best scripts wasn't easy and was mostly based on where [...]
A Swathe of Google Ads Conversion Changes are Here!
Google is in the process of rolling out major changes to its conversion tracking. You'd best keep up lest you fall behind your competitors. In this article, I'm going to run through the grocery list of Google Ads conversion updates and clarify what's important and what's not. And I'll provide some examples of where updating can help you achieve better [...]
Facebook Ads Tools that Promise to Boost Performance
Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, [...]
Is it Time to Switch to Google Tag Manager?
Google Tag Manager (GTM) can be a complex beast for the uninitiated. Indeed, there is a bit of a learning curve for setting up some of the more complicated functionality. But once you get the hang of it, you'll wonder why you did your tracking any other way. Still, if you have a simple website with just a few tags, [...]
Google Import for Microsoft Ads Done Right
It's a quick and easy matter to import Google Ads campaigns into Microsoft Ads. But if that's all you're doing you're only halfway there. There are a number of important steps you must take after using Google import for Microsoft Ads to ensure great performance. In this article, I'm going to walk you through the entire import process, what to [...]