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Should You Run LinkedIn Ads in 2021?

LinkedIn Ads launched its self-serve ad platform back in 2013, yes it has been 8-years! Starting with "sponsored updates" LinkedIn has gradually added many more ad types and other features over the years. Indeed, LinkedIn now offers the core ad platform features that make it viable for many advertisers. At my agency, we run campaigns for a handful of clients. [...]

By Ed Goss|April 20th, 2021|Categories: LinkedIn Ads|Comments Off

Apple’s Privacy Update Impact to Facebook Ads Round Table

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part II of the session where we discussed Apple's privacy [...]

By Ed Goss|March 26th, 2021|Categories: Advertising, Facebook|Comments Off

Google Smart Bidding Round Table

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part I of the session where we discussed Google Ads [...]

By Ed Goss|March 9th, 2021|Categories: Google Ads|Comments Off

Is Keyword Targeting History on Google Ads?

There is mounting evidence that Google will be sunsetting keyword targeting in the foreseeable future. Do I think that'll happen within the next year, certainly not. Do I think in 3-years from now we won't be targeting keywords at all, you betcha. In this article, I'll explore the motivations for this fundamental change and the evidence that this is going [...]

By Ed Goss|February 19th, 2021|Categories: Google Ads|4 Comments

Ten Thousand Foot View Named Top Agency in Canada by Clutch

With the internet being overpopulated with companies and competitors, it’s quite difficult to stand out. One of the most effective digital marketing tactics is pay per click (PPC). This tool enables your company to garner more traffic to your website which will ideally turn into high conversions — which is always the goal for online marketing. Although PPC can take [...]

By Ed Goss|February 10th, 2021|Categories: Ten Thousand Foot View|Comments Off

Top 10 New PPC Features of 2020

For many, the end of 2020 couldn't come fast enough. As an agency, we saw COVID shut down a number of our clients, witnessed big brands back away from Facebook & YouTube Ads, and experienced crazy-bad performance while political ads gobbled up inventory. On the positive side, our online shopping clients enjoyed massive gains. Despite being such a down year [...]

By Ed Goss|January 21st, 2021|Categories: PPC|Comments Off

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We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!

Russel Johansen, MyPaperCups

Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.

Chris Fisher, Translation Vine

Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.

Matthew Pait, Koncorp

I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I’ll share my experience..

Hani Faraj, Vancouver House Finders