Blog
Ten Thousand Foot View Named Top Agency in Canada by Clutch
With the internet being overpopulated with companies and competitors, it’s quite difficult to stand out. One of the most effective digital marketing tactics is pay per click (PPC). This tool enables your company to garner more traffic to your website which will ideally turn into high conversions — which is always the goal for online marketing. Although PPC can take [...]
Top 10 New PPC Features of 2020
For many, the end of 2020 couldn't come fast enough. As an agency, we saw COVID shut down a number of our clients, witnessed big brands back away from Facebook & YouTube Ads, and experienced crazy-bad performance while political ads gobbled up inventory. On the positive side, our online shopping clients enjoyed massive gains. Despite being such a down year [...]
How we use Facebook’s Power5
Facebook's Power5 has been around for almost two years yet very few advertisers follow this model of simplicity. Here at Ten Thousand Foot View, we adopted the model starting in May of 2019 and haven't looked back ever since. While most of the elements are pretty straightforward, there are some nuances you need to understand in order to get the [...]
Top 9 Google Ads Creative Tips
Automated bidding continues to improve at breakneck speed. If you haven't already implemented it you had better do so sooner rather than later. Once you do, you're going to eliminate all that work to manage individual keyword bids and bid adjustments for devices, locations, ad schedules, audiences, demographics, and more. Besides watching Seinfeld's 'The Opposite' episode for the 72nd time, [...]
Ad Agencies and Security Matters
Have you spent any time to think about what your agency is doing with your intellectual property? Who, exactly, has access to your ads account, website, and customer data? And, what does your agency do to ensure your data is actually being protected from hacking? And, what happens if your agency does something really stupid with your campaign like spend [...]
Top 5 SaaS Google Ads Scaling Tactics
If you're running Google Ads for your SaaS and want to grow, this is the article for you. It doesn't matter whether you're offering demos, free trials, or freemium subscriptions, you need more conversions, period! We've helped dozens of SaaS clients scale their campaigns over the years. In this post, I'm going to pass along our top 5 tactics for [...]